Senior Manager, Marketing AI – Analytics

This is a fully remote position, open to applicants in Canada.

📋 Description

• Identify significant opportunities for the application of AI within marketing and create solutions that are ready for production (not just concepts or presentations).

• Oversee the entire delivery process: from ideation and prototyping to validation and deployment.

• Create and sustain AI-driven workflows (such as content generation, lead scoring, competitive intelligence, and reporting).

• Assess emerging AI tools and guide decisions on whether to build or buy.

• Establish scalable frameworks, documentation, and best practices for adoption.

• Serve as the internal authority on applied AI, shaping strategy and enhancing team skills.

• Manage and advance the marketing data stack (including warehouse and integrations across CRM, automation, ads, and web analytics).

• Develop automated reporting that provides actionable insights for stakeholders.

• Conduct in-depth analyses on pipeline performance, channel effectiveness, attribution, lead quality, and ROI.

• Enhance data quality, measurement frameworks, and reporting comprehensiveness.

• Oversee data orchestration (including APIs, workflows, and automation pipelines).

• Lead and nurture a high-performing team of two analysts.

• Transition essential work from external consultants to in-house capabilities.

• Collaborate closely with Marketing leadership to propel strategic initiatives.

• Provide clear insights, recommendations, and materials to facilitate executive decision-making.

⛳️ Requirements

• You have developed functional AI solutions from start to finish — from identifying problems and prototyping with LLM APIs or coding tools to deploying usable products.

• You possess proficiency in code, SQL, and data infrastructure — not necessarily as a trained engineer, but as someone capable of delivering working solutions incorporating all three.

• Strong structured problem-solving skills — developed through consulting, strategy roles, or high-responsibility operating environments.

• 5–10 years of experience across various areas such as strategy, consulting, marketing operations, analytics, business operations, or revenue operations.

• Analytical prowess: you can create a report, scrutinize the data, uncover the narrative, and present it effectively to senior stakeholders.

• Experience in people leadership or strong evidence of mentoring and developing junior talent.

• High agency, low ego, and a preference for building rather than merely recommending.

🏝️ Benefits

• Fully remote-first work with flexible work arrangements.

• Comprehensive Health and Wellness Benefits, including retirement savings programs, eligibility for two different bonus plans, generous time off, and extensive medical and dental benefits based on your country of location.

• New Hire Equipment Allowance and monthly Flex Allowance to support your success.

• Endless opportunities for career growth and internal mobility.

• Employee-driven DE&I programs.