Senior Manager, Market Development

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Ensures alignment with the Bottler and achieves business results.

• Supervises all operational matters with the Bottling partner across the franchise.

• Collaborates with the Franchise Director to drive the growth agenda for Bajío operations, in line with central strategies.

• Manages strategic, operational, and commercial projects in partnership with the bottler.

• Responsible for driving business growth by defining and executing core capabilities and managing leadership within multiple channels and the KO System.

• Facilitates the realization of Coca-Cola Company’s vision, establishing strong internal and external connections, identifying business opportunities, and transforming them into actionable steps through agile and effective decision-making.

• Oversees the daily operations of the franchise, including marketing, commercial, and financial aspects; leads the localization of plans; tracks the development of key indicators to meet BP objectives (e.g., market share, transactions, revenues, volume).

• Manages communication between Bajío and KO regarding priorities, programs, market issues, and performance; implements strategies with bottling partners; collaborates with bottlers to ensure local relevance and alignment with overall business goals; reviews and executes revenue growth opportunities and solutions.

• In partnership with Bajío, leads the execution and commercialization from concept to launch; establishes business systems, procedures, and KPIs; develops processes and systems to enhance sales effectiveness and optimize resource allocation; identifies market insights, risks, and opportunities, communicating them promptly and effectively to marketing, commercial strategy, and innovation teams for consideration in current innovation processes; collaborates with other regions and operational peers to share best practices and ensure alignment.

⛳️ Requirements

• 3 to 5 years of experience within the KO System or in the industry.

• Marketing experience is preferred.

• Must possess commercial experience and/or commercial strategy experience.

• Understanding of bottler marketing and retail (including Modern, Traditional, and On-Premise channels) is recommended.

🏝️ Benefits

• Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.

• Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.

• Learning & Development: Access to extensive learning resources, including LinkedIn Learning and leadership development programs, to continuously enhance your skills.