Senior Manager, Influencer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and enhance Advantage HQ's influencer marketing strategy on an ongoing basis.

• Create scalable influencer initiatives across various clients and sectors.

• Collaborate with internal teams to ensure creator strategies align with business goals.

• Identify ways to enhance campaign performance, creator quality, and operational efficiency.

• Contribute to positioning Advantage HQ as a frontrunner in performance-based influencer marketing.

• Expand and sustain a diverse, high-quality global network of creators on major social platforms.

• Establish long-term relationships with creators, talent managers, and agencies.

• Curate preferred creator lists that align with client sectors.

• Enhance creator responsiveness, engagement, and retention rates.

• Ensure creators have an outstanding experience throughout each partnership.

• Supervise the successful delivery of influencer campaigns from initial briefing to completion.

• Guarantee campaigns are launched on schedule, within budget, and meet performance standards.

• Work closely with Creative and Paid Media teams to optimize campaign effectiveness.

• Scale creator whitelisting efforts across client accounts.

• Track campaign performance and pinpoint opportunities for ongoing optimization.

• Develop efficient workflows for sourcing, outreach, negotiations, contracting, approvals, production, payments, and reporting.

• Enhance operational processes through automation, AI tools, and standardized workflows.

• Uphold high standards for campaign quality, compliance, and client satisfaction.

• Lead, mentor, and develop a high-achieving influencer marketing team.

• Set clear KPIs, performance standards, and accountability measures.

• Guide team members to enhance campaign management, communication, and strategic thinking skills.

• Monitor and report key influencer marketing KPIs across various campaigns and clients.

• Analyze creator performance, campaign ROI, engagement metrics, and overall business outcomes.

• Stay updated on emerging creator trends, platform changes, AI tools, and best practices in influencer marketing.

• Assess new technologies that enhance creator discovery, campaign management, and reporting.

⛳️ Requirements

• Over 6 years of experience in influencer marketing, creator partnerships, talent management, or digital marketing.

• More than 3 years of leadership experience managing influencer marketing teams.

• Demonstrated experience managing extensive influencer campaigns across TikTok, Instagram, YouTube, and Meta platforms.

• Strong comprehension of creator partnerships, whitelisting, licensing, usage rights, and performance marketing.

• Experience working with Paid Media, Creative, and Client Success teams.

• Proven success in establishing scalable operational processes and enhancing team efficiency.

• Strong analytical capabilities with experience in utilizing campaign performance data to inform business decisions.

• Exceptional leadership, communication, project management, and stakeholder management skills.

• Highly organized with outstanding attention to detail and the ability to handle multiple priorities at once.

• Strong problem-solving abilities with a focus on execution, accountability, and continuous improvement.

🏝️ Benefits

• Health insurance

• Professional development opportunities