Influencer Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and take charge of the Viral Automations influencer marketing strategy that aligns with business, brand, and growth objectives.

• Manage the influencer marketing budget and track spending in relation to monthly, quarterly, and annual allocations.

• Relay expected expenditures and outcomes based on historical data and business objectives.

• Evaluate the performance of influencer marketing, including pageviews, CPMs, and PPVs, linking results to growth KPIs.

• Create and uphold frameworks for influencer selection, deal structures, and partnership standards.

• Convert business goals into priorities, roadmaps, and resource plans for the influencer team.

• Propel process enhancements, tooling decisions, and the evolution of measurement strategies.

• Mentor and develop team members while establishing quality standards and performance expectations.

• Collaborate with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and effective execution.

• Enhance spend forecasting, budget planning, performance analysis, KPI communication, team accountability, learning loops, and execution quality.

⛳️ Requirements

• A minimum of 2 years of experience in influencer marketing, creator partnerships, or similar digital marketing roles.

• Demonstrated success in managing comprehensive influencer campaigns and partnerships.

• Excellent negotiation, communication, and project management abilities.

• Proficiency with data and reporting, adept at translating metrics into insights and recommendations.

• Familiarity with influencer and social analytics is preferred.

• Strong organizational skills with the capability to manage multiple campaigns concurrently.

• Experience in managing external talent or freelancers is preferred.

• A background in health, wellness, or lifestyle brands is preferred.

• Knowledge of affiliate marketing measurement and attribution is preferred.

🏝️ Benefits

• Healthcare coverage, including medical, dental, and vision benefits.

• Support for parental planning.

• Paid maternity and paternity leave.

• Assistance related to fertility.

• Mental health benefits along with designated mental health days.

• Annual performance bonus.

• 401(k) plan with employer matching.

• Responsible Time Off flexible time-off policy.

• Two volunteer days off each calendar year.

• Monthly wellness allowance.

• Monthly technology allowance.

• Mentorship program.

• Access to a virtual learning and development library.

• Opportunities for training.

• MyFitnessPal Premium access.

• Peer recognition and reward platform.

• Opportunities for in-person team connections.

• Annual company gathering.

• An inclusive workplace with DEI initiatives.