Senior Manager, Growth Marketing

This is a fully remote position, open to applicants in Kentucky, +8 more states.

📋 Description

• Spearhead the acquisition of patients and enhance census growth through paid media, SEO, brand strategy, and performance marketing initiatives.

• Take ownership of marketing expenditures, creative direction, attribution, and agency management while closely collaborating with Patient Access, Business Development, and Legal teams.

• Foster measurable growth by refining lead generation, conversion rates, and patient acquisition strategies across all markets.

• Design and implement paid media, SEO, and local marketing strategies.

• Direct brand messaging, oversee creative development, and conduct performance testing.

• Manage marketing analytics, attribution metrics, and conversion tracking systems.

• Supervise partnerships with agencies and vendors.

• Work cross-functionally to ensure marketing aligns with operational growth objectives.

⛳️ Requirements

• A minimum of seven years of experience in performance marketing with direct, hands-on management of paid search and paid social accounts.

• Proven experience in running marketing operations within Salesforce.

• Familiarity with call analytics and cloud telephony platforms (e.g., Talkdesk).

• Background in healthcare, behavioral health, or other regulated-industry marketing.

• Direct experience with HIPAA-compliant marketing and advertising standards.

• Demonstrated experience in leading brand repositioning initiatives.

• Experience managing traditional, out-of-home (OOH), and digital media.

• Proven ability to allocate a seven-figure annual media budget across various geographic markets with differing media economics.

• Experience working in a private equity-backed organization.

🏝️ Benefits

• Medical, Dental, and Vision Insurance.

• Paid Time Off (PTO).

• A variety of 401K options including a matching program with no vesting period.

• Annual Continuing Education Allowance (in a related field).

• Life Insurance.

• Short/Long Term Disability coverage.

• Paid maternity/paternity leave.

• Mental Health Day.

• Calm subscription available for all employees.