Senior Manager, Global Channel Marketing Programs

This is a fully remote position, open to applicants in California.

📋 Description

• Define and steer the global marketing strategy for programs encompassing partner marketing, field marketing, incentives, executive engagement, communications, and partner demand generation initiatives.

• Act as the primary marketing liaison to channel Sales leadership and function as the “program czar” to align and ensure that partner marketing-sourced and influenced pipeline goals are met in support of revenue objectives.

• Design, implement, and evaluate impactful regional and global partner programs, including but not limited to:

• Partner Enablement

• MDF Program and partner investment

• Partner-led initiatives

• Incentive and rewards programs

• Introduce innovative new programs to boost partner revenue growth

• Drive cohesive partner marketing initiatives that yield measurable pipeline results while enhancing collaboration among Corporate Marketing, Demand Generation, Product Marketing, and Sales.

• Develop scalable partner marketing strategies with strategic channel partners to enhance market reach, customer engagement, and pipeline contribution.

• Establish and operationalize metrics, reporting structures, and accountability processes to assess partner growth, program effectiveness, and foster continuous improvement.

• Promote a culture of creativity, urgency, operational excellence, and customer focus across all marketing activities.

⛳️ Requirements

• Over 10 years of B2B marketing experience, including more than 5 years dedicated to channel marketing.

• Demonstrated success in building and scaling global and/or regional partner marketing programs that produce measurable pipeline and revenue impact.

• Significant experience collaborating with channel sales leadership and serving as a trusted advisor to senior stakeholders.

• Background in working with channels, alliances, or strategic partners to create joint go-to-market and customer engagement programs that are launched through our partners.

• Strong analytical and strategic thinking abilities.

• Entrepreneurial mindset capable of thriving in fast-paced, ambiguous, and high-growth settings.

• Proven history of executing creative, unique, and standout partner marketing programs in competitive markets.

• Exceptional skills in cross-functional collaboration, communication, and project management.

• Willingness to travel around 10-15% of the time.

• High ownership mentality with meticulous attention to detail and operational discipline (“Inbox Zero” mindset preferred).

🏝️ Benefits

• Tailored healthcare programs to meet personal health and financial well-being needs - Premiums are fully covered for the employee under at least one plan and 80% covered for family premiums under all plans.

• Nationwide medical, vision, and dental coverage.

• Health Savings Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) offering tax-saving options.

• Enhanced mental health support.

• Paid parental leave policy and fertility benefits.

• Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.

• Professional development stipend.

• Wellness/fitness benefits.

• Healthy lunches provided daily.

• Commuter benefits.