Senior Manager, Experiential Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the annual events strategy for Collaborative along with the field marketing calendar.

• Develop and enhance the events function, including program architecture, vendor relationships, and process infrastructure.

• Oversee the Experiential Marketing budget.

• Act as the internal expert on event experience design.

• Lead the comprehensive planning and execution of Collaborative, GoFundMe's annual customer conference.

• Manage a diverse portfolio of more than 40 events, roundtables, and meetups.

• Supervise and mentor a team of direct reports and contractors.

• Establish KPIs for all event programs.

• Serve as the primary events liaison for Sales, Customer Success, and Product teams.

⛳️ Requirements

• 8–12 years of experience in event marketing, experiential marketing, or field marketing.

• 3–4 years of experience in managing a team.

• Proven success in leading large-scale B2B events, ideally with 1,000+ attendees.

• Demonstrated capability to build or expand an events function.

• Executive presence with a comfort level in presenting strategies and results to senior leadership.

• Strong instincts for cross-functional collaboration.

• Experience with budget management.

• Highly organized and able to maintain composure under pressure.

• Experience in B2B SaaS, nonprofit technology, or mission-driven organizations is preferred.

• Proficient in Salesforce, Swoogo, ClickUp, or similar event and project management tools.

• Willingness to travel up to 30% of the time.

🏝️ Benefits

• Health insurance.

• Dental coverage.

• Vision insurance.

• Life insurance.

• 401(k) savings program.

• Financial assistance for hybrid work arrangements.

• Family planning support.

• Generous parental leave policy.

• Flexible time-off policies.

• Mental health and wellness resources.