Senior Manager, Demand Generation

This is a fully remote position, open to applicants in Canada.

📋 Description

• Execute Create and Capture as a cohesive operation: a unified demand plan, a singular budget allocation, and one comprehensive scoreboard. You are responsible for the entire process, not just a portion of it.

• Guide three direct reports in a player-coach capacity: DGM Create, DGM Capture, and the Performance Marketing Specialist. Get involved in the work alongside them — delegation is not the only option.

• Take charge of the trial-conversion email program directly: overseeing the entire journey from sign-up to the first paid invoice, in close collaboration with both DGMs, PMM, and Marketing Ops.

• Collaborate with the Director of Growth Marketing on strategic initiatives: demand planning, budget allocations, motion design, and experiments that enhance the pipeline. You will jointly develop the plan and be responsible for its execution.

• Co-design the distribution strategy with the Sr. Manager of Brand & Content: they will create the content; you will ensure it effectively reaches the target audience and drives conversions.

• Work alongside the Sr. Search & Discovery Specialist to formulate a search strategy that spans both Create and Capture efforts — including branded, competitor, and high-intent searches.

• Serve as the definitive source of demand performance metrics for the Director and executive team, and be the decision-maker for budget reallocations when necessary.

⛳️ Requirements

• Over 6 years of experience in B2B SaaS demand generation, with at least 2 years in a leadership role across various paid and organic channels.

• A clear perspective on motion ownership versus channel ownership, backed by evidence.

• Genuine fluency in both Create and Capture activities, which encompass paid initiatives, content distribution, podcasts, partnerships, review platforms, in-market intent, and trial-conversion emails. While deep expertise in one area is not required, credibility across all aspects is essential.

• Practical experience in designing and executing trial-conversion or activation email programs that have successfully impacted measurable outcomes.

• Ability to function as a player-coach, guiding a team that handles the work while also participating in the tasks alongside them.

• Strong instincts for partnership. You will work as an equal with the Director, the Sr. Manager of Brand & Content, and the Sr. Search & Discovery Specialist.

• Comfort with being evaluated based on trial sign-ups and trial-to-paid conversion rates for the integrated operation, rather than solely on channel-specific metrics.

🏝️ Benefits

• Variable compensation

• 4 weeks of vacation, 5 personal days, and your birthday off (we want to celebrate with you!)

• Comprehensive benefits starting from day one, along with an annual HSA/WSA spending account

• RRSP matching to help secure your future

• Annual budget for learning and development, in addition to a budget for books

• Parental leave top-ups

• & many more!!