Senior Director, Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Demand Generation Strategy: Create and implement a comprehensive demand generation strategy to enhance awareness, engagement, and demand for SecurityScorecard's cybersecurity solutions.

• Account-Based Marketing (ABM): Utilize ABM strategies to focus on high-value accounts, working closely with sales and marketing teams to develop customized campaigns for each account.

• Multi-Channel Campaigns: Design and execute multi-channel demand generation campaigns, incorporating email marketing, digital advertising, social media, webinars, events, and content marketing, to attract high-quality leads and nurture current leads through the sales funnel.

• Data-Driven Approach: Employ data and analytics to assess campaign performance, uncover optimization opportunities, and deliver actionable insights to stakeholders.

• Sales Collaboration: Collaborate with the sales team to synchronize demand generation efforts with sales goals, ensuring smooth integration between marketing and sales initiatives.

• Global Campaign Strategy and Content Development: Partner with product marketing, content, and creative teams to craft engaging, audience-specific content and messaging that resonates with target demographics.

• Budget Management: Effectively oversee the demand generation budget, ensuring maximum ROI from marketing expenditures.

• Market Research: Remain up-to-date on industry trends, market dynamics, and customer insights to adjust demand generation strategies as needed.

⛳️ Requirements

• 7-10 years of experience in demand generation, including a strong background in account-based marketing. Experience within a cybersecurity organization is highly advantageous.

• Demonstrated history of developing and implementing successful demand generation programs that have led to revenue growth and increased market share.

• In-depth knowledge of demand generation tactics, tools, and technologies, with an emphasis on achieving measurable outcomes.

• Agile and fast-paced mindset, with the capability to execute marketing initiatives rapidly to seize market opportunities.

• Superior communication and collaboration abilities, with proficiency in working effectively with cross-functional teams.

• Analytical mindset with the capacity to utilize data for informed decision-making and the optimization of marketing strategies.

• Bachelor’s degree in Marketing, Business, or a related discipline. A Master’s degree is a plus.

🏝️ Benefits

• Specific to each country, we offer a competitive salary

• Stock options

• Health benefits

• Unlimited PTO

• Parental leave

• Tuition reimbursements

• Much more!