Paid Media Specialist

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Oversee and enhance paid media campaigns across Google Ads and Meta Ads to increase the volume of qualified leads, efficiency, ROI, and client success.

• Create, initiate, and expand campaigns through keyword research, engaging ad copy, audience targeting, campaign organization, and strategic budget allocation.

• Formulate creative strategies and briefs for Meta campaigns, guiding messaging, formats, concepts, and asset requirements in collaboration with design and content teams.

• Offer strategic guidance for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.

• Track campaign performance and budget pacing, identifying trends and executing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.

• Design and implement structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to enhance conversion rates and lead quality.

• Collaborate with analytics and development teams to ensure precise conversion tracking, attribution, platform integrations, and campaign measurement.

• Evaluate performance beyond platform metrics by including lead quality, appointment, enrollment, or revenue data whenever available.

• Convert campaign results into clear insights, recommendations, and performance updates for internal teams and clients.

• Work together with Client Success, Sales, Design, Content, and Development teams to execute paid media strategies that align with client objectives.

• Ensure campaigns adhere to platform policies, healthcare advertising requirements, and relevant privacy considerations.

• Keep updated on platform changes, advertising trends, emerging tools, and industry best practices.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, or a related field (or a similar combination of education and experience)

• Approximately 2+ years of experience in a digital marketing or paid media position

• Proven experience in building, managing, or optimizing Google Ads campaigns

• Exceptional attention to detail along with strong analytical and problem-solving abilities

• Strong written and oral communication skills

• Familiarity with healthcare or other highly regulated sectors.

🏝️ Benefits

• 100% employer-sponsored medical coverage

• 401(K) with matching

• Employer-sponsored long-term disability insurance

• Progressive PTO system