Senior Manager, Demand Gen / ABM

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of marketing-sourced and marketing-influenced pipeline objectives; establish and implement the necessary channel and program strategy to achieve quarterly and annual pipeline targets.

• Develop Albert's Account-Based Marketing (ABM) strategy from inception, including account segmentation, tiering, and program design, utilizing paid media, email, events, and executive engagement initiatives.

• Create integrated campaign programs that unify product marketing, content, events, and sales into a seamless pipeline engine, rather than a series of disconnected channels.

• Design and execute multi-touch ABM initiatives across LinkedIn, retargeting, outbound email coordination, and content-driven executive engagement.

• Collaborate with sales leadership and Sales Development Representatives (SDRs) on selecting target accounts, crafting outreach sequences, and strategizing conversion from initial engagement to qualified pipeline.

• Partner with marketing operations to establish attribution models, develop pipeline reporting, and consistently test and optimize for efficiency across the sales funnel.

• Function as the cross-functional coordinator of a team encompassing product marketing, content, events, marketing operations, and design, promoting alignment and accountability without direct management authority.

• Define what constitutes pipeline success beyond Marketing Qualified Leads (MQLs); establish measurement standards and ensure accountability for revenue outcomes.

• Act as Albert's internal expert on demand generation strategy, influencing how the company scales its pipeline while defining a new category in AI-native scientific software.

⛳️ Requirements

• 7-10+ years of experience in B2B demand generation, growth marketing, or ABM roles, with a proven history of owning or significantly influencing pipeline objectives.

• Required experience in SaaS or B2B technology; familiarity with marketing to technical audiences such as VP of R&D, CTO, or CIO is essential.

• Demonstrated capability to build demand programs from the ground up, rather than just optimizing existing systems, particularly in a high-growth or early-stage setting.

• Practical experience with ABM platforms like 6sense or Demandbase, along with managing paid media campaigns across LinkedIn and retargeting channels.

• Strong record of collaboration with sales teams and SDRs on target account strategies, outreach sequencing, and enhancing MQL-to-SQL conversion rates.

• Ability to think systemically about how channels interconnect, how accounts progress through various stages, and how to convert engagement into revenue, coupled with a readiness to execute directly.

• Exceptional written and verbal communication skills; capable of engaging with both technical and non-technical audiences, including sales leadership and executive stakeholders.

• A collaborative mindset with the capability to drive results through cross-functional teams across time zones without direct authority.

• Experience in life sciences, scientific software, or enterprise R&D is a plus.

🏝️ Benefits

• We prioritize your well-being.

• Albert strives to foster a positive work environment for our employees and values your life outside of work.

• We work diligently while also enjoying our time together.

• We celebrate diversity.

• It is important to us to grow and maintain an inclusive and diverse team. We are dedicated to being a workplace where our employees feel comfortable representing their authentic selves and can thrive every day.