Senior Manager, Customer Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance a customer marketing team consisting of 2 members, with the potential to expand the team in response to business demands and program effectiveness.

• Spearhead and implement customer lifecycle marketing initiatives that encompass onboarding, adoption, education, retention, and growth across essential customer segments and regions.

• Manage customer communications, which include newsletters, product updates, webinars, and educational initiatives aimed at boosting product adoption and customer satisfaction.

• Create segmentation and journey strategies based on persona, region, product/SKU, and customer maturity; execute trigger-based lifecycle campaigns in collaboration with RevOps.

• Collaborate with Customer Success, Product, and Product Marketing to design and implement cross-sell and upsell campaigns tailored to customer needs, usage signals, and product priorities.

• Deliver synchronized omni-channel programs for existing customers through email, lifecycle automation, ABM, retargeting/paid social, events, and partner channels.

• Support and scale customer advocacy initiatives, including references, testimonials, case studies, reviews, and customer stories across platforms such as G2 and Gartner Peer Insights.

• Establish reporting and measurement frameworks for engagement, adoption, retention, and expansion campaigns; convert performance insights into actionable optimizations.

• Work closely with Product Marketing, Demand Generation, Channel Marketing, RevOps, and regional leaders to align campaign strategy, messaging, targeting, and execution.

• Address regional customer marketing requirements with localized campaigns, messaging, and enablement materials customized to customer dynamics and cultural nuances.

• Assist in managing the customer marketing budget and vendor relationships to enhance program efficiency, impact, and ROI.

⛳️ Requirements

• A minimum of 5 years of experience in customer marketing, lifecycle marketing, growth marketing, or related positions within B2B SaaS; experience in cybersecurity is preferred.

• At least 2 years of experience managing programs, projects, or teams in a marketing context.

• Demonstrated capability to execute customer marketing programs that yield measurable results in adoption, engagement, retention, upsell, and cross-sell.

• Experience in supporting programs across various regions, including North America, EMEA, and APAC, and across customer segments from SMB to Enterprise.

• Strong knowledge of customer lifecycle management, segmentation, journey design, experimentation, and data-driven marketing.

• Familiarity with CRM and marketing automation platforms, such as Salesforce and HubSpot, and comfort in collaborating with marketing ops/RevOps on campaign orchestration, data, and reporting.

• Excellent analytical skills to convert campaign performance, customer behavior, and lifecycle data into insights and recommendations.

• Outstanding communication, project management, and cross-functional collaboration abilities.

• Proven success in partnering with Customer Success, Sales, Product, and Product Marketing to deliver cohesive customer growth initiatives.

• Strong content creation and storytelling skills to enhance customer engagement, education, and advocacy.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

🏝️ Benefits

• Medical, Dental & Vision (including domestic partnerships).

• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental Life.

• Voluntary Short/Long Term Disability Insurance.

• 401K (Roth/Traditional).

• A generous PTO plan that recognizes your commitment and seniority (including paid Bereavement/Jury Duty, etc.).

• Above-market annual bonuses.