Senior Manager, Content Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and manage a detailed content marketing strategy and editorial calendar that aligns with organizational objectives, target buyer personas, and primary channels.

• Take the lead in producing high-quality content across various formats and platforms, utilizing AI tools to enhance efficiency, optimize SEO/GEO/AEO, and boost discoverability.

• Partner with cross-functional marketing teams, including demand generation, events, and product marketing, to ensure a unified brand message.

• Track content performance through KPIs and analytics, providing actionable insights for ongoing enhancement.

• Guide and mentor a team of copywriters and agency collaborators, while managing content governance, workflows, and operations to ensure consistency and scalability.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline.

• Over 7 years of experience in content strategy, content marketing, or a comparable position, preferably within the SaaS or manufacturing technology sectors.

• 3-5 years of experience in people management, including leading team members and overseeing contractors and agency partners.

• Strong understanding of SEO best practices, emerging GEO/AEO strategies, and content optimization methods for improved search engine and LLM visibility.

• Exceptional writing and editing skills with a versatile, brand-consistent tone, backed by a robust portfolio of B2B content and campaigns.

• A data-driven approach with the capability to analyze KPIs and modify strategies as needed.

🏝️ Benefits

• PTO

• Sick and Parental Leave

• Medical, Dental, and Vision Insurance

• 401(k) Plan

• Health Savings Account

• Life Insurance

• Employee Assistance Program