Senior Inbound Marketing, Content Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Creating and delivering engaging, coherent written marketing materials that align with global campaigns, brand voice, governance standards, and key performance indicators such as SEO, engagement, and conversion rates.

• Collaborating with marketing, sales, and technical subject matter experts to convert intricate concepts into customer-centric content that aligns with buyer personas and stages of the buyer journey.

• Overseeing content deliverables from the initial intake phase through production, review, and publication while effectively managing multiple priorities and deadlines.

• Publishing, maintaining, and refreshing content across various marketing platforms to ensure uniformity, reusability, and scalability.

• Promoting ongoing enhancements of content processes, workflows, and systems to boost efficiency and quality.

• Analyzing and optimizing comprehensive content workflows involving people, tools, and processes.

⛳️ Requirements

• A Bachelor’s degree in marketing, communications, journalism, technical writing, or a related field, or equivalent professional experience.

• 4–7 years of experience in marketing, content, or writing-centric roles, ideally within B2B, industrial, or technical sectors.

• Native-level proficiency in both written and spoken English, evidenced by professional writing experience.

• Proficiency in working with website content management systems and structured content workflows.

• Familiarity with marketing tools including Microsoft Office, CMS platforms, CRM or marketing automation systems, and content or digital asset management solutions.

🏝️ Benefits

• Competitive benefits package.

• Professional onboarding and training options.

• Career coaching and development opportunities.

• Supportive, collaborative team environment.