Senior Manager, Content & Community Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and outline Headway’s strategy for the provider community, ensuring its purpose, member benefits, and alignment with organizational objectives.

• Create the journey for provider members, from onboarding to active participation, champion status, and public advocacy.

• Determine the ideal combination of community channels, events, and experiences.

• Formulate content and programming strategies tailored for each channel, focusing on topics, formats, voices, and scheduling.

• Oversee community channels on a daily basis by moderating discussions, highlighting contributions, and directing provider feedback internally.

• Establish an ambassador program to identify, acknowledge, and engage brand champions.

• Implement a scalable process for social proof that includes provider stories, video testimonials, and written case studies.

• Collaborate with cross-functional teams to enhance provider content across marketing and sales platforms.

• Assess engagement levels and refine content and channel investments to transition providers from audience members to active participants.

⛳️ Requirements

• Proven experience in building and expanding a digital community with measurable business results beyond just engagement metrics.

• Demonstrated experience in designing and executing both in-person and virtual events that foster a sense of belonging and loyalty.

• Background in establishing an ambassador or advocacy program that successfully transforms fans into advocates and growth channels.

• Ability to view community as a relationship-building engine while being accountable for business outcomes.

• Strong insights on the integration of content and community, encompassing format, channel suitability, and professional audience value.

🏝️ Benefits

• Equity compensation

• Medical, Dental, and Vision coverage

• HSA / FSA

• 401K

• Work-from-home stipend

• Therapy reimbursement

• 16-week parental leave for eligible employees

• Carrot Fertility reimbursement and membership

• 13 paid holidays + company holiday break

• Flexible PTO

• EAP

• Training and professional development

• Robust health and wellness benefits

• Retirement savings

• Meaningful ownership opportunities through equity