Senior Loyalty Manager

This is a fully remote position, open to applicants in Kazakhstan.

📋 Description

• Take charge of the comprehensive strategy, development, and enhancement of the company’s Loyalty Program aimed at boosting partner retention, booking frequency, and wallet share growth.

• Create and execute scalable loyalty mechanics (such as tiers, rewards, point redemption, and goal-based incentives) that align with commercial and retention goals.

• Examine partner behaviors, booking activities, and engagement patterns to uncover opportunities for performance improvements driven by loyalty initiatives.

• Assess and analyze the effectiveness of the loyalty program, including incremental benefits, ROI, and the influence on retention, gross margin, and partner lifetime value.

• Develop and sustain reporting frameworks for loyalty initiatives, encompassing automated performance tracking and routine business evaluations.

• Enhance loyalty program investments by pinpointing high-impact partner segments and preventing inefficient reward distribution or promotional misuse.

• Perform market and competitor benchmarking to recognize industry trends and best practices in loyalty program design.

• Specify business and functional requirements for new loyalty mechanics while collaborating with Product and Analytics teams to implement program improvements.

• Spearhead continuous testing and experimentation within the loyalty framework to elevate partner engagement and ensure consistent long-term activity.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business Administration, Management, or a relevant field.

• 5-7+ years of experience in Loyalty Programs, Retention Marketing, CRM, Customer Experience, or Lifecycle Marketing roles.

• Demonstrated experience in designing, launching, and managing loyalty or incentive-based engagement programs.

• Strong analytical abilities with the capacity to work with extensive datasets and extract actionable performance insights.

• Practical experience with CRM platforms and analytical tools for managing customer data and conducting behavioral analysis.

• Experience in assessing campaign or program effectiveness using metrics such as retention rate, frequency, or ROI.

• Proven experience collaborating across functions with Product, Commercial, Marketing, and Data teams.

• Project ownership experience in initiatives focused on customer engagement or retention.

• A solid grasp of customer experience principles and methods for optimizing engagement.

• English proficiency at a B2 level.

🏝️ Benefits

• Flexible schedules and the possibility of working remotely.

• An ambitious and supportive team that loves their work, values each other, and grows together.

• Internal programs for onboarding and training, as well as development of soft skills and leadership capabilities.

• Partial reimbursement for participation in external training and conferences.

• Corporate English school offering group and individual lessons, along with speaking clubs featuring colleagues from around the globe.

• Corporate discounts on hotels and travel services.

• MyTime Day Off - an additional non-working day without loss of pay.