Senior Local SEO Manager – Home Services

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of the local SEO strategy and its execution for various home-services clients.

• Develop and oversee SEO roadmaps aimed at enhancing rankings, generating leads, and boosting local visibility.

• Ensure consistent performance of Google Business Profiles across competitive service areas.

• Lead scalable SEO processes, quality assurance checks, and establish reporting standards.

• Keep abreast of Google updates, factors affecting local rankings, AI-driven search trends, and E-E-A-T principles for service businesses.

• Optimize Google Business Profiles for both service-area and hybrid businesses.

• Enhance rankings in major cities and their surrounding service areas.

• Manage categories, services, attributes, citations, media, and trust signals effectively.

• Support ongoing map pack visibility in competitive metropolitan markets.

• Develop and assess content strategies for service pages, city-specific pages, and blogs.

• Create SEO briefs that align with local intent and lead generation objectives.

• Ensure the quality of content, local relevance, and effectiveness in conversion.

• Collaborate with both human and AI-assisted writers while upholding standards.

• Conduct technical SEO audits focusing on indexation, crawlability, internal linking, and Core Web Vitals awareness.

• Partner with WordPress and development teams to implement necessary fixes.

• Coordinate local link building, citation management, and authority-building initiatives.

⛳️ Requirements

• A minimum of 4 years of practical SEO experience, particularly within the home-services or service-based industry.

• Demonstrated success in enhancing local SEO and Google Business Profile rankings for service-area businesses.

• Experience in competitive metropolitan markets and multi-location SEO setups.

• Strong expertise in WordPress, including both on-page and technical SEO implementations.

• Solid foundation in technical SEO principles and reporting capabilities.

• Ability to effectively manage multiple clients and prioritize tasks.

• Non-negotiable: Prior experience in a professional remote work environment, proficiency with remote collaboration tools (such as Slack, Zoom, Google Workspace, Asana, or similar), and experience supporting teams based in the US or UK.

🏝️ Benefits

• Highly competitive and transparent compensation structure.

• Recognition and rewards based on performance and results.

• No hidden figures or negotiations after joining the team.

• Market-leading compensation designed to foster a culture of excellence.