Senior Lifecycle Programs Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the lifecycle operating model that drives customer and partner growth from the marketing handoff to Account Management execution.

• Set strategic priorities, navigate tradeoffs, and transform ambiguous opportunities into well-defined execution paths.

• Develop requirements, establish operating rhythms, and create success metrics to ensure team alignment.

• Identify, prioritize, and spearhead automation initiatives throughout the lifecycle execution process.

• Analyze process gaps, articulate requirements, align stakeholders, and implement scalable workflows, routing, and handoffs within go-to-market platforms.

• Manage re-engagement strategies for delayed, stalled, and closed-lost cross-sell and expansion opportunities.

• Formulate recovery hypotheses, set eligibility criteria, define audience logic, structure sequences, and establish automation, rep handoff, and recovered-pipeline metrics.

• Create a seamless handoff experience for Account Management and customer-facing roles.

• Enforce compliance with consent, opt-in and opt-out regulations, suppression protocols, contact governance, and communication requirements.

• Utilize approved AI tools for research, documentation, analysis, and workflow preparation.

• Develop measurement frameworks to assess engagement, rep follow-through, conversion, recovered pipeline, and influenced pipeline.

• Lead by influence, securing stakeholder buy-in and integrating feedback from customer-facing and partner teams.

⛳️ Requirements

• Proven experience in shaping lifecycle strategies and operating models.

• Demonstrated ability to build or enhance sequences, workflows, routing, and automation processes.

• Experience in designing targeted lifecycle motions across marketing automation, email, CRM, and sales engagement platforms.

• Familiarity with audience segmentation techniques.

• Understanding of the customer lifecycle, cross-sell strategies, expansion efforts, closed-lost recovery, install-base, or partner motions.

• Practical knowledge of email compliance, consent and opt-out regulations, suppression logic, and contact governance.

• Proficiency in working with customer, opportunity, product, and engagement data.

• Strong strategic judgment, systems thinking, and a sense of ownership.

• Ability to convert ambiguous business opportunities into prioritized and scalable plans.

• Capability to lead cross-functional teams towards measurable outcomes without formal authority.

• Skill in using AI for research, documentation, analysis, and workflow tasks, with sound judgment regarding accuracy, privacy, and appropriate application.

🏝️ Benefits

• Fully remote work environment.

• Generous paid time off policy, encompassing vacation, sick leave, and paid holidays.

• 12 weeks of paid parental leave.

• Highly competitive and comprehensive medical, dental, and vision benefit plans.

• 401(k) plan with a 5% contribution, irrespective of employee contributions.

• Life and Disability insurance options.

• Stock options available to all full-time employees.

• One-time $500 reimbursement for setting up or upgrading a home office.

• Annual allowance for education and professional development support.

• $75 USD/month digital reimbursement.

• Access to the BetterUp platform for coaching and personal and professional development.