Senior Lifecycle Marketing Manager – Partnerships

This is a fully remote position, open to applicants in Colorado, +6 more states.

📋 Description

• Take ownership of the lifecycle strategy and roadmap for users sourced through partners, encompassing activation, onboarding, engagement, and conversion.

• Collaborate with Partnerships and vertical business teams to transform partner agreements, customer behaviors, and business objectives into effective lifecycle programs.

• Develop segmentation and personalization strategies based on partner data, entitlements, user behavior, and intent.

• Create, build, test, and implement lifecycle journeys across email, push notifications, and in-app experiences using Braze.

• Leverage customer behavior and performance metrics to pinpoint opportunities, formulate hypotheses, design experiments, and assess impact.

• Utilize Amplitude, Braze, Eppo, and AI throughout the lifecycle process.

• Lead initiatives across Partnerships, vertical marketing, Growth Product, creative teams, analytics, legal, and other stakeholders.

• Foster alignment, manage priorities and dependencies, and ensure timely launches.

• Convert strategy, experimentation, and performance insights into actionable communication.

• Transform successful experiments into repeatable playbooks for new partners and categories.

• Enhance lifecycle workflows, tools, and methodologies as the partner ecosystem expands.

• Report directly to the Director of Growth Lifecycle Marketing.

⛳️ Requirements

• A minimum of seven (7) years of experience in lifecycle, CRM, or growth marketing, preferably within consumer subscription or mobile app sectors.

• Extensive lifecycle marketing experience across activation, onboarding, engagement, conversion, and retention, showcasing demonstrated end-to-end ownership.

• Experience in managing lifecycle marketing programs across various products or business lines.

• Strong analytical skills with proficiency in Amplitude or similar product analytics tools.

• Skilled in developing hypotheses, designing A/B and holdout tests, interpreting results, and applying insights.

• Proficient in Braze or an equivalent lifecycle marketing platform, including automated behavior-driven journeys, segmentation, personalization, and triggering logic.

• Strong understanding of AI and the capability to create repeatable AI-enabled workflows.

• Proven success in complex, cross-functional environments.

• Excellent organizational and project management abilities.

• Ability to exemplify onX’s Company Values.

• Permanent US work authorization is a requirement for employment.

• Willingness to travel quarterly for several days to a corporate office or other onX strategic locations.

• Education is not a requirement; no specific degree is stated.

🏝️ Benefits

• Competitive salaries.

• Annual bonuses.

• Equity/common share options with a vesting schedule.

• Opportunities for professional growth.

• Comprehensive health benefits, including a no-cost medical plan.

• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents.

• 401k matching at 100% for the first 3% saved and 50% for savings between 3-5%.

• Company-wide outdoor adventures and exceptional perks within the outdoor industry.

• Annual “Get Out, Get Active” funds to support your active lifestyle.

• Flexible time-off package that includes PTO, STO, VTO, and paid holidays.

• Regional base camps and regular opportunities for in-person engagement and connection.