Senior Lifecycle Manager, Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategic roadmap for all methods of on-site and off-site acquisition, including pop-ups and lead-generation strategies.

• Spearhead the development of our "always-on" initiatives—such as Welcome, Lead Conversion, and Abandon flows—to guarantee they are scalable, customized, and high-converting.

• Discover and design opportunities throughout the user lifecycle to convert, engage, and delight our families.

• Execute innovative and engaging approaches for 0P data collection, gamification, AI, and predictive modeling to provide a data-driven one-on-one experience.

• Foster strong partnerships with the Site/PMO, Paid Media, Merchandising, Brand, and the Retention & Loyalty manager to ensure a seamless transition through the funnel.

• Ensure accountability for performance metrics, data analysis, list health, hygiene, and inbox placement, making certain our data remains actionable and compliant.

• Implement a comprehensive A/B and multivariate testing strategy to enhance engagement, conversion, and meet our objectives.

⛳️ Requirements

• Over 6 years of experience in Lifecycle Marketing, CRM, or Growth, ideally within a fast-paced B2C e-commerce or D2C brand.

• A demonstrable history of creating strategic roadmaps and learning agendas that result in measurable channel growth.

• Extensive experience with significant customer engagement platforms (such as Klaviyo, Bloomreach, or Iterable) and a foundational understanding of data schemas and APIs.

• Comfortable collaborating with data scientists to productize machine learning models (for instance, propensity modeling or recommendation ranking).

• Expert-level understanding of A/B testing and a passion for converting complex data into actionable insights (SQL skills are highly advantageous!).

• Well-informed about email and SMS best practices and global regulations (including GDPR, CCPA, TCPA, etc.).

• A proactive, detail-oriented self-starter who flourishes in a collaborative setting and enjoys innovating.

🏝️ Benefits

• Health, dental, and vision insurance

• Paid time off, vacation

• Sick days

• Paid holidays

• Short and long-term disability

• Life insurance

• 401(k)

• Employee Assistance Program

• Flexible Spending Accounts

• Home office stipend

• Internet stipend

• Company discount

• Team building activities

• Company-issued computer