Senior International CRM Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will play a vital role in co-managing revenue, performance, and the ongoing enhancement of our international CRM channel.

• You will design and guide our CRM and lifecycle strategy utilizing Klaviyo within a Shopify framework.

• You will collaborate closely with the current CRM Manager, assisting with prioritization, execution, and continuous improvement.

• You will conceptualize, prioritize, and implement newsletter campaigns as well as automated lifecycle flows (e.g., welcome, post-purchase, replenishment, win-back).

• You will adopt a comprehensive approach to CRM throughout the entire customer lifecycle, promoting initiatives focused on personalization and segmentation.

• You will consistently identify opportunities for optimization, conduct A/B tests, and extract actionable insights.

• You will analyze, track, and report on key CRM KPIs (including revenue, retention, CLV, open rate, CTR).

• You will work closely with related teams such as Webshop, Performance Marketing, and Influencer Marketing.

⛳️ Requirements

• You possess over 5 years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce setting.

• You have extensive hands-on knowledge of Klaviyo, including complex setups, flows, segmentation, and testing.

• You have experience with Shopify integrations.

• You demonstrate a strong commercial mindset and are highly focused on data and results.

• You show a high degree of ownership and proactively take responsibility.

• You work in a structured, analytical manner while consistently concentrating on the most relevant KPIs.

• You excel in dynamic environments with rapidly changing priorities.

• You have a solid understanding of GDPR and data privacy regulations.

• You are a native German speaker with strong English communication skills.

🏝️ Benefits

• Flexible working hours and options for remote work.

• Attractive employee discounts.

• Subsidy for the E-gym Wellpass.

• Workation opportunities.

• Corporate benefits.

• 28 days of vacation per year.

• And much more.