Senior International CRM Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will take on significant co-ownership of revenue, performance, and the ongoing enhancement of our international CRM channel.

• You will develop and direct our CRM and lifecycle strategy utilizing Klaviyo within a Shopify framework.

• You will collaborate closely with the current CRM Manager, assisting in prioritization, execution, and continuous improvement.

• You will conceptualize, prioritize, and implement newsletter campaigns along with automated lifecycle flows (e.g., welcome, post-purchase, replenishment, win-back).

• You will adopt a holistic approach to CRM across the entire customer lifecycle, spearheading initiatives focused on personalization and segmentation.

• You will persistently identify optimization opportunities, conduct A/B tests, and extract actionable insights.

• You will analyze, monitor, and report on essential CRM KPIs (including revenue, retention, CLV, open rate, CTR).

• You will work collaboratively with related teams such as Webshop, Performance Marketing, and Influencer Marketing.

• You are proficient in both French and Dutch.

⛳️ Requirements

• You possess 5+ years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce setting.

• You have extensive hands-on experience with Klaviyo, including complex setups, flows, segmentation, and testing.

• You have experience with Shopify integrations.

• You demonstrate a strong commercial mindset and are highly data- and results-oriented.

• You exhibit a high degree of ownership and proactively take responsibility.

• You work in a structured and analytical manner, consistently focusing on the most pertinent KPIs.

• You thrive in dynamic environments where priorities shift rapidly.

• You have a solid understanding of GDPR and data privacy regulations.

• You are a native German speaker with strong English communication skills.

🏝️ Benefits

• Flexible working hours and options for remote work.

• Attractive employee discounts.

• Subsidy for the E-gym Wellpass.

• Opportunities for workation.

• Corporate benefits.

• 28 days of vacation per year.

• And much more.