Senior Integrated Marketing Manager, B2B Technology

This is a fully remote position, open to applicants in California.

📋 Description

• Contribute to enhancing the client's market presence by consistently promoting thought leadership in relevant emerging technology sectors.

• Spearhead ongoing awareness initiatives across owned and adjacent platforms, including web, social media, webinars, podcasts, email, and executive amplification.

• Convert business priorities and product stories into cohesive campaign strategies with defined activation, promotion, and measurement methods.

• Suggest content formats, campaign opportunities, and distribution strategies based on audience requirements, channel effectiveness, and business objectives.

• Collaborate with product marketing, regional marketing, digital, analytics, communications, and agency teams to transition programs from planning to execution.

• Adapt existing content into channel-optimized assets such as web modules, webinar initiatives, social media series, email campaigns, executive talking points, and podcast support materials.

• Manage comprehensive campaign execution, encompassing briefing, timelines, alignment, approvals, quality assurance, publishing, and post-launch enhancements.

• Oversee campaign operations consistently across various channels, regions, and stakeholder groups.

• Monitor performance, extract insights, and propose optimizations to enhance reach, engagement, and efficiency.

⛳️ Requirements

• Over 8 years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related discipline.

• Demonstrated success in executing multi-channel awareness and thought leadership campaigns, particularly across owned channels.

• Strong experience in marketing to enterprise-level audiences.

• Exceptional project management abilities, capable of handling multiple campaigns, stakeholders, deadlines, and approval workflows simultaneously.

• In-depth knowledge of channel execution best practices for web, social media, webinars, podcasts, and email.

• Experience in B2B technology sectors where market education and awareness are prioritized over immediate demand generation.

• Preferred experience in financial services, payments, fintech, or other regulated industries.

• Experience marketing AI solutions, commerce infrastructure, developer-oriented technology, or innovative payment products.

• Familiarity with enterprise buyers and influencers across business, product, innovation, and technical roles.

• Experience facilitating global or regional campaign execution within a large organization.

• Knowledge of awareness, engagement, thought leadership, and share-of-voice metrics as opposed to a pipeline-first demand generation focus.

🏝️ Benefits

• Health, Vision, Dental

• 401K plan

• Life Insurance

• Employee Assistance Programs