Senior Influencer Marketing Manager

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Formulate and guide the comprehensive Influencer strategy across all brands, influencing how Influencers/creators enhance awareness, engagement, and acquisition throughout the sales funnel.

• Establish the creator portfolio composition (macro, mid-tier, micro, streamers, influencers) to align with brand and performance goals.

• Create and optimize the influencer operating framework, encompassing sourcing methodologies, contract structures, compensation models, content guidelines, and performance metrics.

• Discover new growth avenues across YouTube, Twitch, Kick, Instagram, Facebook, TikTok, and emerging platforms to boost scale and competitive edge.

• Cultivate and oversee valuable relationships with Influencers, streaming talent, agencies, and management teams—emphasizing long-term partnership sustainability and consistent output.

• Manage the complete Influencer/creator lifecycle: sourcing, strategic planning, vetting, negotiation, briefing, activation, optimization, and continuous improvement.

• Create a reporting and tracking solution, utilizing both existing and new tools, to facilitate campaign KP measurements from soft awareness metrics to clicks and conversions.

• Collaborate cross-functionally with Performance channel owners, CRM, Creative, BI/Analytics, and Product to ensure creator initiatives align with broader channel strategies and business objectives.

• Develop and advocate for a robust testing agenda for formats, hooks, creators, and integrations across both paid and organic distribution.

⛳️ Requirements

• Proven experience managing influencer/creator/streamer programs from inception to execution, preferably in gaming, social casino, iGaming, entertainment, or mobile applications.

• Track record of successfully executing performance-driven creator programs with quantifiable KPIs (CTR, CPV, CPA, ROAS).

• Strong proficiency in creator analytics, audience evaluation, brand safety, and performance assessment.

• Exceptional negotiation, communication, and partnership management abilities.

• Highly organized, proactive, and adept at managing multiple initiatives concurrently in fast-paced settings.

• Proficient in English.

🏝️ Benefits

• Diversity and Inclusion

• Safe, fun, and inclusive workplace

• Recognizes and celebrates employees irrespective of gender, sexuality, race, culture, age, disabilities, religion, or beliefs