Senior HubSpot Content Hub Architect

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the migration architecture, technical framework, and implementation strategy from WordPress to HubSpot Content Hub.

• Perform a thorough inventory of WordPress content and URLs.

• Establish content mapping, consolidation, and migration specifications.

• Create a phased migration and launch strategy.

• Develop and verify a comprehensive redirect plan.

• Safeguard existing SEO equity while minimizing disruptions to traffic, rankings, and conversions.

• Set up pre-launch and post-launch quality assurance and monitoring procedures.

• Design the site and information architecture within HubSpot Content Hub.

• Specify the structure for themes, templates, modules, and content models.

• Construct scalable and reusable page components for internal marketing teams.

• Define development standards and governance for future site enhancements.

• Create scalable HubDB frameworks for case studies, portfolios, partnerships, ecosystems, and filterable content.

• Specify metadata, taxonomy, relationships, and filtering criteria.

• Advise on the appropriate use of HubDB, HubSpot native content types, custom modules, APIs, or external solutions.

• Develop custom themes, templates, and modules utilizing HubL, HTML, CSS, and JavaScript.

• Enhance HubSpot functionality when native features do not satisfy business needs.

• Ensure components are responsive, accessible, high-performing, and manageable for non-technical users.

• Implement best practices for on-page and technical SEO.

• Configure structured data and schema markup.

• Support SEO, AEO, and GEO requirements.

• Optimize Core Web Vitals and overall page performance.

• Provide guidance on HubSpot tracking, attribution, consent management, and reporting.

• Document the architecture, modules, templates, HubDB structures, and development standards.

• Offer clear instructions for content editors and internal developers.

• Conduct a structured handoff to enable our team to confidently maintain and expand the website.

⛳️ Requirements

• 4–5+ years of practical experience with HubSpot CMS or Content Hub.

• Demonstrated ownership of WordPress-to-HubSpot migrations.

• Extensive experience in creating HubSpot themes and custom modules from the ground up.

• Advanced proficiency in HubL, JavaScript, HTML, and CSS.

• In-depth experience with HubDB and dynamic content architecture.

• Strong understanding of SEO, AEO, GEO, structured data, redirects, and website performance.

• Practical knowledge of HubSpot tracking, attribution, and analytics, including its limitations compared to GA4.

• Ability to convert marketing and business requirements into scalable technical solutions.

• Excellent communication, documentation, and stakeholder management skills.

🏝️ Benefits

• Flexible work arrangements.