Senior GTM Strategy, Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the Go-to-Market Strategy & Commercialization.

• Lead the comprehensive commercialization strategy for the cleaning sector.

• Manage the overall go-to-market approach encompassing Product, Sales, Marketing, Customer Success, Partnerships, Fleet Operations, and Revenue Operations.

• Formulate commercialization strategies for new products, services, verticals, and partnerships.

• Foster accountability throughout the organization to ensure that every commercial function aligns with a unified plan.

• Collaborate closely with executive leadership to prioritize investments, vertical expansions, launch sequencing, and growth initiatives.

• Oversee SBRA's market narrative, messaging framework, and category strategy.

• Guarantee consistency in messaging across direct sales, partner channels, marketing campaigns, executive presentations, customer success, and product launches.

• Manage commercialization efforts for every significant product release.

• Establish the Customer Proof & Reference Engine.

• Create commercial playbooks, business cases, ROI/TCO models, competitive positioning, battlecards, executive presentations, proposal templates, and commercialization frameworks.

• Lead the enablement of partners.

⛳️ Requirements

• A minimum of 8 years of experience leading GTM strategy, commercialization, product marketing, or commercial strategy in enterprise technology firms.

• Proven track record of ownership in go-to-market strategies and commercialization projects.

• Experience managing cross-functional programs that include Product, Sales, Marketing, Customer Success, Partnerships, and Revenue Operations.

• Background in launching enterprise software, AI, robotics, automation, industrial technology, or other intricate B2B solutions.

• Excellent executive communication and storytelling abilities.

• Experience in developing customer proof programs, executive reference strategies, and commercialization materials.

• Strong background in enterprise sales enablement.

• Proficient in conducting win/loss analyses and translating insights into measurable business enhancements.

• Ability to construct ROI/TCO models and business cases that support enterprise purchasing decisions.

• Comfortable working in rapid-paced, high-growth settings with considerable ambiguity.

🏝️ Benefits

• Medical, dental, and vision insurance coverage.

• Paid time off and company holidays.

• Retirement savings plans, including a 401k matching program.

• Opportunities for performance-based bonuses.

• Professional development and leadership advancement opportunities.