Senior Growth Product Manager

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Take ownership of essential conversion metrics, including purchase conversions and incremental revenue growth.

• Examine user behavior and enhance each interaction point—from the initial ad impression to the final payment completion.

• Conduct rapid product experiments aimed at enhancing acquisition efficiency and scaling conversion rates.

• Collaborate closely with the marketing team to synchronize creative strategies, messaging, and onboarding processes that elevate purchase intent.

• Comprehend the influence of various acquisition channels (paid, organic, referral, etc.) on user behavior and in-product conversions.

• Develop onboarding and activation pathways customized to align with user intent, the source of the channel, and behavioral profiles.

• Test different segments, warm-up techniques, paywalls, upsells, and promotional offers to boost ARPU and first-time conversions.

• Gain an in-depth understanding of user pain points—actively listen to user feedback, emotions, and challenges, and convert these insights into effective product journeys.

• Utilize UX and sales psychology principles such as scarcity, urgency, storytelling, personalization, and social proof.

• Partner with growth marketing to formulate compelling, value-oriented offers, enhancing perceived outcomes and minimizing decision-making friction.

• Construct and evaluate behavioral funnels, attribution models, and pivotal decision points to identify and eliminate conversion obstacles.

• Convert insights into swift actions—create dashboards, conduct A/B tests, and prioritize tasks with a clear revenue impact.

• Collaborate across departments with performance marketing, product teams, analytics, and engineering to achieve comprehensive conversion results.

⛳️ Requirements

• Over 5 years of experience in product management, growth, or customer lifecycle roles, particularly within subscription-based businesses.

• Demonstrated success in enhancing conversion rates and revenue in digital products.

• Experience in optimizing customer journeys, especially within sales funnels.

• Strong grasp of acquisition channels and their effects on user behavior.

• Proficient in analyzing user behavior and payment data to extract actionable insights.

• A data-driven decision-maker with a solid analytical foundation.

• Skilled in developing and utilizing growth models.

• Expertise in A/B testing and successfully implementing warm-up strategies.

• Exceptional collaboration and leadership skills, effectively engaging with cross-functional teams.

🏝️ Benefits

• Competitive salary package in line with experience, along with stock options.

• All necessary equipment to perform your job effectively.

• Premium Palta Family subscriptions (Simple, Flo, Zing, etc.).

• 21 days of annual leave, in addition to bank holidays.