Senior Growth Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take complete ownership of a Product Category: You will be responsible for monitoring acquisition performance within your category, becoming the go-to person who understands these metrics better than anyone else. You’ll identify risks proactively rather than addressing them post-factum and provide recommendations, allowing us to collaborate effectively.

• Manage the Unit Economics: This role requires hands-on data analysis. Dive deep into the numbers to comprehend how your category performs regarding CAC, LTV to CAC, contribution margin, and payback, with a focus on efficient growth. Your insights will guide where the next dollar can be most effective.

• Execute Daily In-Platform Tasks: Create, launch, and optimize campaigns across platforms such as Meta, Google, YouTube, and other emerging channels. You will oversee budget pacing, bid strategies, audience structures, and make daily decisions that ensure performance stays on target.

• Analyze the Reasons Behind Metrics: Go beyond the dashboard. When a metric fluctuates, investigate the underlying causes and help the team interpret its implications for future decisions.

• Maintain a Real Testing Roadmap: Keep a proactive queue of creative, audience, and landing page tests. Formulate hypotheses first, measure results honestly, and document your learnings so the entire team can benefit. Challenge your assumptions by testing ideas you’re not entirely convinced about, as the insights gained are more valuable than being correct.

• Create and Deliver Performance Creative: Collaborate with our creative strategists to transform customer insights and performance data into briefs, then ensure that the process is completed with internal creative teams and external partners until the assets are live and generating insights.

• Enhance Funnel and Conversion Optimization: Identify pain points in our user journey, suggest tests for landing pages and onboarding flows, and cooperate with product and engineering teams to implement improvements.

• Evolve Into Strategic Channel Planning: Begin by overseeing tests and their evaluations. With guidance from the Director, progress towards managing the quarterly plan for your category, substantiating the budget proposal with data, and advocating for it yourself.

⛳️ Requirements

• A minimum of 4 years in growth or performance marketing.

• Direct, hands-on experience managing significant budgets in Meta Ads, Google Ads, YouTube, Mobile App Advertising, and/or Direct Mail.

• Experience in briefing and refining performance creative across static, video, and user-generated content (UGC).

• Familiarity with A/B testing methodology and conversion rate optimization (CRO) fundamentals.

• Strong analytical abilities in Excel/Google Sheets, along with experience using a BI or product analytics tool (such as Looker, Mixpanel, Amplitude, or similar).

• A solid understanding of measurement principles: UTM discipline, conversion tracking, server-side events, and basic attribution concepts. While you don’t need to have built the infrastructure, you should comprehend it.

• A background in direct-to-consumer (DTC), e-commerce, or subscription models is highly preferred.

🏝️ Benefits

• Comprehensive medical, dental, and vision benefits.

• Maternity/paternity leave policy.

• Four weeks of vacation (three weeks at any time plus one week during the holidays).

• Competitive salary.

• Stock option grant.

• Remote-first work environment, allowing you to work from anywhere in Canada.