Senior Growth Marketing Manager, Paid Acquisition – CRO

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the paid acquisition strategy and execute it directly across platforms such as Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and emerging channels.

• Oversee campaign performance, pacing, budget distribution, lead quality, and overall business impact.

• Enhance campaign structure, targeting, keywords, audiences, creative elements, and offers to boost qualified lead generation and pipeline contributions.

• Manage the paid media budget planning, pacing, and ROI reporting in collaboration with Finance, Sales, and Marketing leadership.

• Direct the CRO roadmap encompassing landing pages, demo request paths, forms, CTAs, and critical conversion journeys.

• Establish and manage a structured testing program for landing pages, messaging, offers, creative elements, forms, and funnel journeys.

• Leverage AI tools to expedite campaign analysis, creative testing, keyword research, audience research, competitive intelligence, and reporting.

• Create scalable and data-driven systems for growth that enhance paid acquisition, CRO, and experimentation.

• Develop dashboards and regular insights that illustrate effective strategies, areas for improvement, and future investment opportunities.

• Collaborate with Product Marketing, Creative, Web, Marketing Operations, and Sales to enhance campaign performance, lead quality, and pipeline results.

⛳️ Requirements

• At least 8 years of experience in growth marketing, performance marketing, paid acquisition, or digital marketing with a proven record of business impact.

• Extensive hands-on experience with Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and various digital channels.

• Demonstrated success in managing significant paid media budgets and enhancing metrics such as CAC, CPQL, ROAS, conversion rate, lead quality, and pipeline contribution.

• Strong background in CRO, experimentation, landing page strategy, funnel analysis, and conversion optimization.

• Practical experience with GA4, Google Tag Manager, CRM systems, marketing automation, ad platforms, attribution tools, dashboards, and spreadsheets.

• Familiarity with AI tools to enhance campaign optimization, creative testing, reporting, research, and workflow efficiency.

• Excellent analytical, communication, and stakeholder management abilities.

• Self-motivated individual with a strong sense of ownership, urgency, curiosity, and the capability to thrive in a fast-paced environment.

• Experience in B2B healthcare, medical devices, SaaS, clinical technology, SMB-focused growth, or another trust-sensitive sector is preferred.

🏝️ Benefits

• Flexible Hours: Focus on project completion over hours worked.

• Benefits from Day 1: Enjoy full access to a comprehensive benefits package starting from your first day.

• Volunteer Days: Contribute to meaningful causes with paid volunteer days during working hours.

• Professional Development Program: We value continuous learning and invest in your growth with financial support for programs, seminars, conferences, and courses.