Senior Growth Marketing Manager, Content & Lifecycle

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the entire editorial content lifecycle for the blog, pillar pages, and a new evergreen resource hub: this includes research, planning, prioritization, briefing, production, editing, publishing, and performance analysis.

• Foster organic growth of editorial content through active SEO and AEO/GEO strategies: encompassing on-page optimization, internal linking structure, content updates, new content creation, EEAT, and increasing AI referral traffic, citations, and impressions without compromising traditional SEO.

• Oversee editorial CRO: treat the blog and pillars as conversion platforms, formulate hypotheses, conduct tests, and enhance new registrations and email subscriptions via content.

• Manage the HireReady newsletter from start to finish: develop content strategy, oversee weekly distributions, facilitate subscriber growth, and analyze performance, transforming a substantial existing audience into an effective marketing channel.

• Develop content-driven email acquisition strategies: create lead magnets (such as reports, whitepapers, and templates), integrate opt-in tactics across content, and design welcome and nurture flows that convert subscribers into registrations, in collaboration with our Lifecycle owner.

• Produce original, data-driven content utilizing Jobscan's proprietary data and insights (comparative analyses, best-of lists, listicles, and research articles) that we are uniquely positioned to create.

• Innovate AI-enhanced production workflows using tools like Claude, ChatGPT, and Cursor to boost execution speed while upholding a high standard of quality.

• Spearhead a redesign of our blog and content page templates (including structure, layout, and user experience) to enhance SEO, AEO/GEO, conversion rates, and reading experiences, in partnership with the Head of Marketing.

• Manage and develop our editorial team (consisting of one full-time writer and one part-time contractor) while coordinating ad-hoc video content with a contractor.

• Collaborate closely with the Head of Marketing on shared website acquisition objectives: present priorities and justifications, manage tasks in Notion, and translate performance data into strategic initiatives.

⛳️ Requirements

• 5-8 years of experience in growth or content marketing, preferably at a B2C product or content-focused site (B2C SaaS experience is a plus, but not mandatory).

• Exceptional content creation and editing abilities, demonstrating high-quality writing and enhancing the quality of others' work.

• Practical SEO expertise: including on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope, and topic assignment.

• Proficient in AEO/GEO: optimizing for AI search and answer engines, building EEAT, and increasing citations and AI referral traffic while maintaining SEO integrity.

• Strong CRO instincts: capable of reviewing a content page, identifying conversion opportunities, conducting experiments, and iterating based on results.

• Experience in lifecycle and email marketing: including ownership of newsletters and content-driven subscriber growth strategies, such as lead magnets and welcome/nurture flows (HubSpot experience is ideal).

• Experience in people management: overseeing writers or contractors and managing an editorial calendar effectively.

• Strong familiarity with AI/LLM tools: employs Claude, ChatGPT, Cursor, or similar tools in daily workflows to expedite production time while ensuring quality.

• Comfortable working directly in WordPress; familiarity with or interest in modern static site stacks (Astro/Vite) is advantageous.

• Proficient with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (such as PostHog, Hotjar, Microsoft Clarity, or VWO).

• Self-motivated and discerning: able to take a surface, target, or opportunity and pursue it independently without daily oversight.

• High standards for quality: comfortable enhancing content, design, and conversion benchmarks across the site.

• Based in the US, with working hours that consistently overlap US Eastern Time (EST, CT, or PT).

🏝️ Benefits

• Remote work - we trust you to complete your tasks and attend your meetings.👩‍💼👨‍💼

• Competitive salary + stock options - you should have a stake in what we're building here.🏗️

• Flexible schedule - we facilitate taking care of important matters, such as your family and health.👪👩‍⚕️

• Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we encourage our employees to prioritize their personal wellness and mental health.💆‍♀️💆

• Paid maternal/parental leave - enjoy precious time with your family's new addition.👩‍🍼👨‍👩‍👧

• 401(k) + employer match. 💸

• Medical, dental, vision, and life insurance with generous employer contributions.🏥

• Health savings accounts.

• Life insurance.

• $1000 office stipend; monthly education and internet stipend.

• Wellness stipend - use it for yoga classes, gym memberships, or anything that enhances your personal wellness.🧘‍♀️

• Apple computer or PC of your choice.