Senior Growth Manager, Lifecycle Management

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the strategy, infrastructure, and best practices for Super.com’s lifecycle program across email, SMS, push notifications, and in-app communications.

• Develop communications and customer journeys that provide highly personalized and relevant messaging to each member at crucial stages of their journey.

• Ensure top-notch deliverability and maintain the health of messaging.

• Plan, create, and implement comprehensive campaigns and automations for email, SMS, and push notifications; conduct experiments for segment- and event-based campaigns.

• Analyze and report on lifecycle metrics such as deliverability rates, open rates, CTR, overall revenue, and sign-ups to derive insights and drive action.

• Organize sprint planning to deploy tasks for each upcoming cycle and assign appropriate responsibilities to team members.

• Oversee the team's roadmap and backlog, and conduct standups and retrospectives to keep the mission on schedule and within deadlines.

• Collaborate closely with your GM and other teams, working efficiently across data, product, finance, and engineering to manage requirements and priorities.

• Lead, mentor, and develop the lifecycle management team, working in conjunction with Engineering, Design, Copywriting, and Product Marketing partners.

⛳️ Requirements

• A minimum of 6 years of practical lifecycle/CRM marketing experience, including the development and scaling of lifecycle programs.

• Proven experience in establishing lifecycle infrastructure from the ground up — including segmentation, data synchronization, experiments, and multi-channel journeys across email, SMS, push, and in-app communications.

• Extensive hands-on expertise with Customer.io or a comparable lifecycle/CRM platform (e.g., Braze, Iterable).

• Strong background in reporting and data analysis, with the ability to query and extract data sets as necessary (e.g., SQL, Amplitude, Looker).

• Experience in designing and executing experiments across both segment-based and event-triggered campaigns.

• Proficient in stakeholder management and program management — capable of running sprint planning, delegating tasks, and managing a roadmap across cross-functional resources.

• Proactive attitude with a strong sense of ownership.

🏝️ Benefits

• Remote-First Flexibility: Work from anywhere in the world and choose the hours that best suit you. We trust you to deliver outstanding work on your own terms.

• Time to Recharge: Benefit from unlimited PTO, company-wide recharge days, and annual team offsites.

• Everyday Perks: Enjoy weekly UberEats credits and travel discounts on SuperTravel to enhance your daily experience.

• Family-Friendly Benefits: We support growing families with generous parental leave policies and a flexible return-to-work plan.

• Comprehensive Compensation: Receive a competitive salary, equity options, and top-of-the-line benefits.

• Investing in You: Access wellness budgets, personal development funds, and team-level learning resources.