Senior Global Marketing Manager, Computed Tomography

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of global marketing for the Mobile CT business unit, formulating and implementing strategic marketing initiatives that promote revenue growth, market share, and brand recognition across all target markets and regions.

• Continuously analyze and research the global market environment, competition, customer requirements, and opportunities across the USA, European, and international markets; evaluate new geographies and segments for potential growth.

• Spearhead the development of standard marketing materials for new product introductions (NPIs), which include launch kits, product collateral, sales tools, clinical evidence summaries, and promotional assets; lead go-to-market strategies encompassing positioning, pricing, branding, and launch sequencing across different regions.

• Establish and consistently refine product positioning and messaging in response to market fluctuations, competitive insights, and customer feedback, ensuring uniform and precise messaging across all channels and markets.

• Create and oversee a comprehensive content strategy and content calendar, producing diverse deliverables (white papers, case studies, videos, infographics, webinars, social media posts, emails) that align with buyer journey stages and target personas.

• Track and assess the competitive landscape globally, pinpointing strengths and weaknesses to shape marketing strategies, while developing competitive battlecards and positioning responses.

• Facilitate the localization of marketing content and campaigns for regional markets in the USA, Europe, and other areas, modifying messaging, materials, and approaches to meet local market demands, regulations, and cultural nuances.

• Develop and sustain channel partner marketing packets, which include co-branded materials, partner sales tools, enablement guides, and frameworks for joint marketing campaigns to bolster indirect sales channels.

• Create extensive sales enablement resources such as objection-handling guides, ROI calculators, presentation decks, and training materials for both direct and indirect sales teams globally; contribute to digital campaigns, social media strategies, and promotional efforts both internally and externally.

• Oversee the website content strategy and its execution for the CT portfolio, which involves product pages, landing pages, SEO optimization, and digital campaign landing pages in collaboration with the web team.

• Identify, brief, and manage external agencies and creative vendors; recognize key global tradeshows and events, directing the strategy and vision for each event while coordinating with the Tradeshow team on planning and execution.

• Collaborate across imaging modalities to contribute to and implement collective 'ology' marketing initiatives, leveraging synergies across portfolios to enhance brand positioning and broaden market reach.

• Strategize, develop, and execute integrated marketing campaigns across both digital and traditional channels to stimulate demand, support the sales pipeline, and enhance global market penetration.

• Manage and monitor the global marketing budget, ensuring efficient and accountable distribution of expenditures across various programs, channels, and regions.

• Work collaboratively with all business functions, including Product Management, Regulatory, Corporate Accounts, Sales, and Executive Leadership.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred; a degree in engineering or science is a plus.

• An MBA is preferred.

• At least 10 years of progressive marketing experience, ideally within the medical imaging or healthcare technology sectors.

• Proven experience managing the complete marketing mix for a business unit or product portfolio, including NPI launches, content development, integrated campaigns, sales enablement, channel marketing, and digital/web marketing.

• Experience in managing external agencies and creative vendors, encompassing briefing, project management, and quality control of deliverables.

• Experience in creating and localizing marketing content for various global markets; familiarity with regional regulatory and cultural factors in the USA and Europe.

• Understanding of competitive dynamics within the healthcare industry; experience in developing channel partner marketing programs, co-marketing materials, and partner enablement resources.

• Proficiency in digital marketing tools and platforms, including social media (LinkedIn, YouTube, X, Facebook, Instagram), CMS/website management, email marketing, and marketing automation; knowledge of SEO/SEM principles.

• Excellent presentation skills with the ability to communicate effectively across all organizational levels and with external stakeholders, including customers, KOLs, and partners.

🏝️ Benefits

• Travel: 50%

• Inclusion and Diversity Statement: We are an Equal Opportunity Employer and value diversity at all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law. We are committed to providing reasonable accommodation to individuals with disabilities throughout the application and employment process. If you require assistance or accommodation, please contact Human Resources.