Senior GEO & SEO Specialist

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of how buyers discover, comprehend, and assess Influ2 via organic and AI search methods.

• Devise strategies, conduct experiments, and translate insights into actionable steps.

• Enhance AI search visibility across platforms such as ChatGPT, Google AI Overviews, AI Mode, Perplexity, Claude, Gemini, and Copilot.

• Create representative prompt sets and monitor brand mentions, descriptions, citations, cited sources, and competitors.

• Detect content gaps and provide guidance to content and product marketing teams on content development, revisions, and reorganization.

• Establish content standards and compose briefs.

• Elevate Influ2’s authority across publications, analysts, partners, review sites, comparison content, and communities.

• Review and rectify the online portrayal of Influ2 and its category.

• Oversee technical discoverability aspects, including crawlability, indexation, site architecture, internal linking, rendering, Core Web Vitals, and structured data.

• Confirm crawler access using robots.txt, infrastructure settings, and logs while managing model-training permissions separately.

• Recognize organic search opportunities and enhance rankings, impressions, clicks, organic traffic, and conversions.

• Monitor AI share of voice, brand accuracy, mentions, citations, referral traffic, organic search performance, conversions, and pipeline.

• Formulate hypotheses, set baselines, repeat measurements, evaluate attribution limits, and scale evidence-based tactics.

⛳️ Requirements

• A minimum of 5 years of experience in SEO, with at least the last year focused on AI search visibility.

• Experience in B2B SaaS is advantageous.

• Proven GEO results, including the ability to articulate baselines, tracked prompts and platforms, changes, outcomes, and result limitations.

• Proficient technical SEO skills, including structured data, crawl and rendering behavior, log file analysis, site migrations, and Core Web Vitals.

• Proficiency with tools such as Ahrefs or Semrush, Google Search Console, GA4, Screaming Frog, and at least one AI visibility platform like AthenaHQ, Brand Radar, Profound, Peec AI, or Otterly.

• Familiarity with Looker and SQL is a significant advantage.

• Experience in digital PR and outreach, with a proven track record of securing relevant mentions, reviews, and coverage.

• Strong comprehension of positioning and category development.

• Ability to link unfamiliar concepts to language that buyers already recognize.

• Strong analytical judgment and data-driven decision-making capability.

• A sense of curiosity, creativity, and adaptability as search products and buyer behaviors change.

• Comfort in working independently, prioritizing tasks, and completing projects.

🏝️ Benefits

• Flexible remote work with no fixed hours.

• Unlimited vacation policy.

• Generous parental leave.

• Additional thoughtful benefits.

• Comprehensive health package.

• A flat, fast-moving team where ideas have an immediate impact.