Senior Field Marketing Manager

This is a fully remote position, open to applicants in Arizona, +1 more state.

📋 Description

• Create and implement comprehensive field and regional marketing strategies for the West Region aimed at enhancing brand visibility, increasing pipeline growth, and fostering customer engagement.

• Develop and execute executive engagement initiatives, featuring CxO-level experiences and high-touch events.

• Spearhead regional demand generation and pipeline acceleration efforts.

• Collaborate with sales, product marketing, demand generation, and go-to-market teams on messaging, campaign strategies, and audience segmentation.

• Establish relationships with go-to-market and technology partners to facilitate co-marketing and partnership programs.

• Drive account-based marketing tactics for key high-value accounts.

• Oversee and evaluate campaign performance metrics, KPIs, and ROI, providing impact reports to sales and marketing leadership.

• Communicate regional programs, assets, and global-to-local campaign opportunities to the sales team.

• Work alongside national and global teams to scale effective programs and engage in corporate campaigns.

• Lead regional events, customer roundtables, and partner activations while supporting national initiatives.

• Manage the marketing budget for the West Region.

• Represent AHEAD at industry conferences, executive forums, and client engagements.

• Act as a liaison between the West Region and the larger marketing organization, coordinating teams, branding, campaigns, and regional outputs.

• Report to the Sr. Director of Experience Marketing, with a dotted-line relationship to the EVP of Sales for the West.

⛳️ Requirements

• Proven experience in developing and implementing integrated, ROI-focused marketing and pipeline generation initiatives.

• Strong understanding of account-based marketing (ABM) strategies and their execution.

• Demonstrated proficiency in project management and event execution.

• Familiarity with marketing automation and CRM systems, particularly Marketo, Salesforce, and Demandbase.

• Highly analytical and data-driven approach to decision-making and performance enhancement.

• Exceptional written and verbal communication abilities.

• Strong organizational capabilities, keen attention to detail, and effective time management skills across multiple priorities.

• Willingness to travel up to 40% as required for business and client engagements.

🏝️ Benefits

• Medical, Dental, and Vision Insurance

• 401(k)

• Paid company holidays

• Paid time off

• Paid parental and caregiver leave

• Cross-department training and development

• Sponsorship for certifications and credentials for ongoing education

• Access to a multi-million-dollar technology lab