Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy and implementation of SentiLink’s field marketing and events program, which includes industry conferences, hosted events, partner activations, and regional roadshows.

• Organize and execute multi-city roadshows in key markets, focusing on venue selection, audience targeting, partner coordination, and local promotion.

• Collaborate closely with Sales to identify priority accounts and regions, enhancing attendance and generating meetings for roadshows and events.

• Oversee comprehensive event execution: vendor coordination, logistics, booth strategy, content creation, and onsite management.

• Achieve measurable pipeline results from events and roadshows, encompassing pre-event outreach, onsite engagement, and post-event conversion.

• Create innovative, distinctive event experiences that strengthen SentiLink’s brand and establish thought leadership.

• Work in conjunction with Product Marketing and Growth teams to ensure messaging consistency and campaign alignment across various channels.

• Monitor and report on performance metrics, including pipeline generated, ROI, and insights gained from events and roadshows.

• Manage event budgets efficiently, optimizing expenditures for maximum impact.

• Assist with broader demand generation efforts as necessary (e.g., webinars, campaigns, content distribution).

• Cultivate and maintain relationships with key partners, industry organizations, and event vendors.

⛳️ Requirements

• 7+ years of experience in field marketing and events within the B2B SaaS, fintech, or financial services sectors.

• Demonstrated history of executing events and/or roadshows that yield measurable pipeline and revenue results.

• Experience in planning and executing multi-city or regional event programs.

• Strong project management capabilities, with the ability to juggle multiple events and timelines concurrently.

• Proven experience collaborating closely with Sales teams to enhance meeting generation and pipeline outcomes.

• Detail-oriented with robust execution skills and the ability to work autonomously.

• A creative mindset with a passion for crafting memorable, high-quality experiences.

• Comfortable operating in fast-paced, high-growth environments.

• Familiarity with tools such as Salesforce, HubSpot, Marketo, or event platforms is a plus.

• Willingness to travel up to 30-40% for events, roadshows, and onsite execution.

• Candidates must be legally authorized to work in the United States and reside in the United States.

🏝️ Benefits

• Employer-paid group health insurance for you and your dependents.

• 401(k) plan with employer match (or equivalent for non US-based roles).

• Flexible paid time off.

• Regular company-wide in-person events.

• Home office stipend, and more!