Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Pipeline Strategy.

• Formulate and implement the marketing strategy for the Financial Services sector, ensuring alignment of investments with revenue and pipeline goals.

• Convert business priorities into go-to-market initiatives that foster customer growth and attract new clientele.

• Evaluate market opportunities and propose investment strategies based on business performance and market trends.

• Implement ABX Programs & Events.

• Collaborate with Sales, Customer Success, and RevOps to pinpoint key customers, buying groups, and significant opportunities, crafting tailored programs and plays that enhance the customer buying journey.

• Oversee the planning and execution of strategic industry events, executive dinners, customer experiences, sales plays, content, and campaigns.

• Work closely with Product, Product Marketing, Content, and other marketing teams to deliver pertinent messaging and campaigns for Financial Services audiences.

• Lead Cross-Functional Execution.

• Act as the main marketing partner for the Financial Services North America GTM leadership and team.

• Align marketing efforts with sales objectives through business reviews, account planning, and pipeline discussions.

• Provide guidance to teams within Marketing (e.g., Corporate Events, Campaigns, etc.) on targeting and messaging strategies.

• Unite stakeholders from Marketing, Sales, Customer Success, and Partner teams to implement coordinated go-to-market programs.

• Measurement and Performance Management.

• Take charge of reporting on sourced and influenced pipeline and bookings.

• Monitor account engagement, pipeline development, conversion metrics, and program effectiveness.

• Collaborate with RevOps to identify pipeline gaps and devise strategies to enhance conversion rates and sales speed.

• Oversee marketing budgets and optimize investment efficiency.

⛳️ Requirements

• Minimum of 8 years of experience in B2B marketing.

• Expertise in marketing to Financial Services organizations within a dynamic technology or SaaS setting.

• Background in Asset Management, Wealth Management, Banking, or Insurance is preferred.

• Demonstrated success in developing strategies that create pipeline and influence revenue in intricate enterprise sales environments.

• Experience working closely with Sales and Customer Success leadership to create joint go-to-market strategies and drive business results.

• Strong grasp of account-based marketing principles, buying group engagement, and enterprise purchasing cycles.

• Proven ability to convert data and insights into effective marketing strategies.

• Exceptional cross-functional leadership, stakeholder management, and executive communication abilities.

• Strong analytical skills with experience in assessing marketing performance throughout the funnel.

• Capability to manage multiple priorities and excel in a fast-paced, collaborative atmosphere.

🏝️ Benefits

• Seismic is dedicated to providing benefits and perks that support the whole self.