Senior Event Marketing Associate

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Oversee the strategy, planning, implementation, and assessment of high-impact events.

• Create event strategies that enhance ABM, accelerate pipelines, ensure client retention, and strengthen brand positioning.

• Organize and manage a comprehensive global and regional event calendar, which includes trade shows, executive roundtables, webinars, client forums, conferences, and experiential activities.

• Collaborate with product marketing, field marketing, sales, communications, and leadership to ensure event themes align with business objectives.

• Handle budgets, timelines, vendors, logistics, contracts, and on-site execution.

• Develop event messaging, booth experiences, presentations, run-of-show documents, and plans for attendee engagement.

• Coordinate pre-event promotions, registration, follow-ups, and lead transfers to sales teams.

• Monitor event KPIs such as attendance, engagement, booked meetings, leads generated, pipeline influence, and ROI.

• Assess event performance and suggest enhancements for future initiatives.

⛳️ Requirements

• A minimum of 5 years of experience in event marketing, field marketing, or integrated marketing within a B2B technology setting.

• Demonstrated success in planning and executing events that drive demand generation and pipeline expansion.

• Experience collaborating with sales teams and managing complex stakeholder groups.

• Strong project management capabilities, with the ability to juggle multiple deadlines and priorities effectively.

• Knowledge of ABM, CRM, marketing automation, and event measurement methodologies.

• Exceptional communication, presentation, and vendor management skills.

• Willingness to travel as necessary for events and on-site support.

🏝️ Benefits

• Unlimited paid time off

• 401(k) match

• Comprehensive healthcare

• HSA matching

• Ongoing learning opportunities