Senior eCommerce & Customer Marketing Analyst

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Lead the analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to uncover performance drivers and barriers while recommending actions for improvement.

• Develop, maintain, and refine recurring scorecards and reporting routines to monitor eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for Target and ADUSA.

• Transform customer, consumer, retailer, and internal data into concise business narratives with compelling “so what” and “now what” recommendations for both internal and external stakeholders.

• Identify performance trends, root causes, risks, and opportunities to facilitate optimization and enhance digital and customer recommendations.

• Manage campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings, while coordinating routines that promote knowledge sharing and actionable insights among teams.

• Collaborate with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to enhance execution, performance management, and continuous improvement.

• Contribute to the development of a comprehensive digital strategy by providing insights and thought leadership that inform customer and business recommendations.

• Oversee and resolve invoicing and bill-payment processes across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks to ensure timely and precise payments.

• Tailor national brand creative and marketing strategies to meet customer-specific requirements in collaboration with internal teams and agency partners.

• Assist Senior Managers with business planning and daily execution, including budget tracking, customer-facing presentations, media and brand meeting preparations, and other necessary business support.

⛳️ Requirements

• Strong analytical background with experience in Excel/Sheets and other reporting or dashboard tools to evaluate performance and translate data into clear business insights and recommendations.

• Proven ability to independently analyze sales, eCommerce, campaign, or customer performance data, identifying root causes, opportunities, and actionable steps, rather than merely summarizing metrics.

• Established capability to manage recurring reporting, performance tracking, or campaign analysis with a high degree of independence, accuracy, and thoroughness.

• Ability to work autonomously, juggle multiple priorities, and produce high-quality results for both internal and external stakeholders.

• Excellent communication and storytelling skills, with the capability to distill complex data into a straightforward and actionable narrative.

• Quick to learn new systems, datasets, retailers, and business processes, applying that knowledge effectively.

• Strong ownership mindset with exceptional attention to detail, organization, and proactive problem-solving skills.

• Balances accuracy with efficiency, identifies risks early, and maintains alignment with stakeholders.

• Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners.

• Experience in CPG, retail, eCommerce, syndicated data (Nielsen and IRI), customer marketing, and/or retail media is advantageous.

• Experience working with Target and ADUSA is highly preferred.

• Familiarity with invoicing, budget tracking, or program documentation is a plus, especially when combined with analytical ownership.

🏝️ Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare.

• Protection and savings for the future, offering plans tailored to meet you and your family’s needs.

• Events, resources, and learning opportunities that promote a lifestyle of physical, social, emotional, and financial well-being for our employees and their families.

• Paid Time Off.

• Company Holidays.

• Leave of Absence.

• Flexible Work Arrangements.

• Recognition.

• Training.

• 401k.

• Life Insurance.

• Accidental Death & Dismemberment.

• Disability.