Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Conditions

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct the marketing strategy and execution for US healthcare professionals in the areas of Obesity and Related Conditions.

• Accountable for personal promotion, omnichannel engagement, digital marketing initiatives, training, and field marketing programs that are essential for launch readiness and ongoing commercial success.

• Supervise the creation of integrated HCP engagement plans, ensuring alignment across various customer touchpoints.

• Lead a high-performing team dedicated to delivering significant customer experiences and achieving business objectives.

• Collaborate closely with patient marketing leadership to ensure a unified and integrated customer engagement approach for both healthcare professionals and patients.

• Guarantee consistent campaign implementation, aligned messaging, and smooth customer interactions across all marketing channels and touchpoints.

• Build and manage a high-performing HCP marketing and omnichannel organization.

• Set clear priorities, operating models, and ways of working that facilitate launch readiness and sustained growth.

⛳️ Requirements

• Doctorate degree with 5 years of marketing experience OR Master’s degree with 9 years of marketing experience OR Bachelor’s degree with 11 years of marketing experience.

• Minimum of 5 years experience in directly managing people and/or leadership experience in guiding teams, projects, programs, or directing resource allocation.

• Extensive experience in HCP marketing, personal promotion, omnichannel engagement, digital marketing, and field marketing within the pharmaceutical or biotechnology sectors.

• Proven track record in leading commercialization efforts for significant product launches, launch readiness activities, or high-growth brands.

• Demonstrated expertise in developing and executing integrated HCP marketing strategies across personal, digital, and non-personal channels.

• Experience in creating sales materials, promotional campaigns, training programs, and field engagement strategies that enhance commercial performance.

• Proven success in building and leading high-performing marketing organizations and nurturing top talent.

• Strong grasp of omnichannel marketing, customer engagement strategies, digital marketing, and marketing analytics.

• Established ability to collaborate effectively with sales leadership and ensure alignment between marketing strategy and field execution.

• Experience in leading complex cross-functional projects and influencing senior stakeholders in highly matrixed environments.

• Proven capability to integrate HCP and patient marketing strategies to create cohesive customer experiences and maximize business impact.

• Exceptional executive communication, strategic planning, and organizational leadership skills.

• History of achieving results in fast-paced, high-visibility, and high-accountability settings.

• Ability to balance strategic leadership with operational excellence and disciplined execution.

🏝️ Benefits

• A comprehensive employee benefits package, which includes a Retirement and Savings Plan with generous contributions from the company.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where feasible.