
Senior Director, Tier 1 and Tier 2 CSP Marketing
Posted 5 days ago

Posted 5 days ago
This is a fully remote position, open to applicants in United States, +1 more state.
• Develop and take ownership of the messaging and positioning strategy at the solution level for Calix products aimed at Tier 1 and Tier 2 service providers.
• Create unique solution narratives that align with provider priorities such as scalability, operational efficiency, service speed, platform alignment, and long-term return on investment.
• Act as the executive leader of solution marketing for strategic account initiatives, C-suite briefings, analyst interactions, and significant RFPs.
• Ensure that solution messaging is consistent, high-quality, and strategically aligned across various teams, regions, and customer interactions.
• Oversee the entire Tier 1 decision-maker ecosystem and establish frameworks for personas and value propositions.
• Review, guide, and elevate the executive-level and technical solution documentation created by the team.
• Spearhead account-based and field marketing initiatives that engage Tier 1 and Tier 2 decision-makers.
• Collaborate with Sales, Strategic Accounts, Sales Engineering, and Marketing to ensure messaging is aligned with account strategies and pipeline priorities.
• Serve as an escalation point and strategic advisor for critical engagements with Tier 1 customers.
• Assist the team in incorporating evaluation, procurement, and deployment processes into solution narratives.
• Manage the Tier 1 and Tier 2 solution marketing contributions for new product and solution launches.
• Ensure that market feedback informs product strategy, roadmap decisions, and investment priorities.
• Mentor and develop solution marketers in areas such as technical fluency, storytelling, and engagement with executives.
• Over 10 years of experience in Marketing leadership, Solutions Marketing, Product Marketing, Technical Marketing, Field Marketing, Service Provider Product Management, or a similar role.
• Direct experience in selling to, marketing to, or working within larger service providers, or a major vendor catering to larger providers.
• Strong technical knowledge of broadband technologies, including access, Wi-Fi, cloud platforms, and managed services.
• Familiarity with disaggregated broadband architectures and open ecosystems, with a focus on experience with prpl.
• Understanding of managed services business models.
• Proven comprehension of the buying processes for Tier 1 and Tier 2, including evaluation, selection, integration, and deployment.
• Demonstrated knowledge of Tier 1 and Tier 2 tools and systems and the potential for integrations.
• Established experience collaborating closely with Sales teams to support complex, high-value opportunities.
• Exceptional written, verbal, and presentation skills, including engagement with executive-level audiences.
• Previous experience working directly for a larger service provider in Product, Strategy, or Engineering is preferred.
• Experience with positioning agentic AI solutions is a plus.
• Background in driving messaging, positioning, and strategy for platform-based or multi-solution portfolios in a B2B or telecom setting is preferred.
• Strategic thinking at the solution level.
• Technical credibility and a sense of curiosity.
• Proficient in executive-level communication and storytelling.
• Ability to collaborate cross-functionally.
• Partnership with sales and field enablement.
• Capability to operate effectively within complex, matrixed organizations.
• Eligibility for bonuses as part of the overall compensation package.
• Benefits information provided by the employer.
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