Senior Director of Retail Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement Comfrt’s retail marketing strategy that aligns with the overall brand and business goals.

• Transform seasonal campaigns, product launches, and brand initiatives into engaging retail experiences across stores, pop-ups, and upcoming retail formats.

• Create scalable frameworks, playbooks, and brand standards for retail marketing.

• Design integrated omnichannel campaigns that link physical and digital customer interactions.

• Spearhead full-funnel initiatives aimed at increasing retail traffic and sales through localized media, events, partnerships with influencers and creators, and affiliate programs.

• Oversee the marketing strategy for new store openings from the pre-launch phase to post-opening.

• Develop repeatable launch playbooks for future retail growth.

• Enhance awareness, traffic, and customer engagement within retail locations.

• Act as the primary marketing liaison for wholesale accounts, landlords, mall operators, and retail property management teams.

• Formulate account-specific marketing strategies, promotional campaigns, and activation plans.

• Collaborate with retail partners on events, community initiatives, grand openings, and localized marketing efforts.

• Create retail experiences, events, and activations that strengthen customer engagement and brand loyalty.

• Identify emerging consumer and retail trends.

• Partner with internal and external teams to execute experiential marketing projects.

• Lead cross-functional retail marketing initiatives in collaboration with Brand, Creative, Growth, Social, CRM, Data & Insights, Merchandising, and Retail Operations teams.

• Manage relationships with external agencies, vendors, and strategic partners.

• Define key performance indicators (KPIs) and evaluate traffic, conversion rates, customer acquisition, engagement, revenue, and halo effects.

• Utilize consumer insights, market trends, and performance data to enhance programs.

• Oversee retail marketing budgets and assess return on investment (ROI).

• Build, mentor, and lead a high-performing retail marketing team.

• Develop organizational capabilities that support long-term retail growth.

⛳️ Requirements

• 8–10 years of experience in retail marketing, experiential marketing, wholesale marketing, or brand marketing.

• Background in fashion, apparel, lifestyle, or consumer brands.

• Practical experience in driving retail traffic and sales through local digital/paid media, influencer marketing, affiliate marketing, and events.

• Demonstrated success in developing and implementing retail marketing strategies within physical retail settings.

• Experience with store openings, retail expansion, and experiential activations.

• History of collaboration with retail operations, merchandising, creative, commercial, and growth teams.

• Strong grasp of retail marketing, consumer behavior, visual merchandising, and customer experience.

• Ability to lead cross-functional initiatives in a dynamic, fast-paced environment.

• Experience in budget management, along with working with agencies, vendors, and external partners.

• Strong analytical skills with the capability to leverage data and insights for strategic decision-making.

• Excellent communication, organizational, and stakeholder management abilities.

• Proven experience in building, mentoring, and leading high-performance teams.

• Willingness to travel domestically and internationally as required, estimated at 25–40%.

🏝️ Benefits

• Generous paid time off.

• Company-covered health insurance.

• 5% 401k match.

• Discounts on all Comfrt products.

• Flexibility and collaborative support in a fully remote environment.