Senior Director of Marketing

📋 Description

• Lead the global downstream marketing strategy across consumer, healthcare professionals (HCP), and business-to-business (B2B) channels.

• Collaborate with the Product Marketing team to convert upstream product strategy and value propositions into actionable plans.

• Partner in the go-to-market planning for new product launches and lifecycle management initiatives.

• Ensure consistent and compliant messaging across regions while facilitating appropriate localization.

• Oversee consumer marketing efforts, including direct-to-consumer (DTC) campaigns and digital performance marketing.

• Lead HCP marketing initiatives targeting various stakeholders, including pulmonologists and homecare providers.

• Develop sales enablement materials, training programs, and playbooks for global field organizations.

• Lead, mentor, and cultivate a multi-disciplinary downstream marketing team of over 10 professionals.

• Establish key performance indicators (KPIs) and dashboards to assess campaign effectiveness and return on investment (ROI) across channels.

⛳️ Requirements

• A bachelor's degree is required; an MBA or advanced degree is strongly preferred.

• 12+ years of progressive marketing experience in medical devices, medtech, or regulated healthcare settings.

• Proven success in leading downstream marketing strategies for both consumer (DTC) and HCP-focused initiatives.

• Experienced people leader with a track record of managing and developing teams of at least 10 marketers, including direct reports.

• Experience in a global commercial environment, supporting international markets and regional teams.

• Strong understanding of regulated marketing, medical/legal review processes, and healthcare compliance.

• A strategic thinker capable of functioning at both executive and operational levels.

🏝️ Benefits

• Health, dental, and vision insurance

• 401(k) plan with employer contributions and matching

• Generous paid leaves including vacation and sick leave

• Paid volunteer time

• Highly competitive and company-sponsored benefits

• Wellbeing programs founded on a strong culture of excellence