Marketing Director

📋 Description

• Oversee the daily implementation of innovative and performance-focused marketing strategies.

• Administer agency workflows in Asana, which includes managing briefs, timelines, approvals, and asset processes.

• Craft precise creative briefs and campaign structures that are guided by performance metrics and AI-driven insights.

• Leverage automation and AI technologies to enhance review processes, version control, and approval workflows.

• Create, delegate, and track project plans, milestones, and deliverables effectively.

• Supervise the execution of enrollment, product, brand, public relations, demand generation, and lifecycle marketing campaigns.

• Take ownership of the integrated marketing calendar, ensuring alignment across all channels.

• Manage and guide team members in enrollment, B2B communications, design, and email operations.

• Collaborate closely with Sales, Product, Client Success, and Data teams.

⛳️ Requirements

• 10-12+ years of experience in leading marketing teams within a startup setting.

• Experience in health and wellness companies or health technology is highly advantageous.

• A robust analytical and creative skill set.

• Proficiency in working with data platforms, automation tools, and emerging AI technologies.

• Background in collaborating with Product and Client Success teams.

• Familiarity with healthcare or wellness brands.

• Exceptional communication and stakeholder management abilities.

• A strategic mindset coupled with strong execution capabilities.

🏝️ Benefits

• Health, dental, and vision insurance.

• Flexible paid time off.

• Options for remote work.

• Professional development budget.

• Support for continuing education.