Senior Director, Media Analytics, Commercial Strategy – Acceleration

This is a fully remote position, open to applicants in California, +18 more states.

📋 Description

• Take ownership of the comprehensive media analytics strategy and roadmap for Instacart Ads, establishing reliable measurement standards that quantify incrementality, enhance performance, and guide advertiser investment choices.

• Lead, develop, and scale a team of approximately 30 individuals (including managers and senior individual contributors) across client analytics, measurement science, experimentation, and commercialization; attract top talent and nurture an inclusive, high-performing culture.

• Create and standardize frameworks for causal inference, geo and audience experiments, marketing mix modeling (MMM), attribution, creative effectiveness, and audience insights; collaborate with Ads R&D and Data Science to implement models and reporting at scale.

• Work alongside Brand Partnerships and Sales to craft compelling, client-ready narratives that translate intricate analytics into clear business impacts, thereby driving increased advertiser investment.

• Establish data governance, quality assurance, and privacy-compliant measurement practices; represent Instacart in industry bodies to promote retail media standards and third-party interoperability.

• Define and oversee OKRs, operating rhythms, resource allocation, and prioritization across a range of analytics initiatives, ensuring the team focuses on the most impactful work.

• Lead partnerships with third-party measurement providers (such as MMM providers and clean rooms) and integrate them with Instacart’s first-party capabilities to deliver comprehensive, actionable insights.

⛳️ Requirements

• 12+ years of experience in media analytics, marketing science, or ad measurement within the fields of digital advertising or retail media.

• 7+ years of experience leading analytics teams of 15 or more (including managers of managers), demonstrating a successful track record of hiring, developing, and retaining diverse, high-performing talent.

• Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs successfully deployed at enterprise scale.

• Advanced SQL skills and proficiency in Python or R; demonstrated capacity to review methodologies, validate models, and maintain analytic rigor.

• Bachelor’s degree in a quantitative discipline (such as Statistics, Economics, Mathematics, Computer Science, or Engineering) with proven experience in influencing C-suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.

🏝️ Benefits

• Instacart offers highly competitive compensation and benefits tailored to each location where our employees are based.

• This position is eligible for a new hire equity grant in addition to annual refresh grants.

• Please review our Flex First remote work policy.