Senior Director, Marketing – Production Chemicals

This is a fully remote position, open to applicants in Connecticut, +4 more states.

📋 Description

• Develop and oversee the annual marketing strategy by segment and workflow.

• Lead organized initiatives to gather and evaluate customer feedback, win/loss results, and competitive insights.

• Collaborate with Product Managers and technical marketing teams to craft and implement launch strategies.

• Take ownership of the JT Baker® Strategy, including narratives, messaging, and content across all platforms.

• Establish and monitor marketing effectiveness indicators—lead quality, conversion rates, return on investment (ROI), and the influence of campaigns on orders and revenue.

• Work alongside Regional Marketing, Sales Operations, and Product Management to guarantee campaign integration, data integrity, and pipeline vitality.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related technical discipline is required.

• At least 10 years of experience in business-to-business (B2B) marketing, ideally within the life sciences, biotechnology, or industrial fields.

• Demonstrated expertise in demand generation, digital marketing, and Account-Based Marketing (ABM) initiatives.

• Strong foundation in creating go-to-market strategies and leading cross-functional execution of launches.

• Proven ability to convert customer insights into marketing initiatives that yield measurable business outcomes.

• Outstanding collaboration capabilities and the ability to influence within a matrixed organization.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development opportunities