Senior Director – Marketing

📋 Description

• Lead and mentor a team of marketing professionals in a player-coach role.

• Supervise the execution of tasks across internal teams and external agencies to maintain quality and consistency.

• Foster accountability, prioritization, and continuous enhancement of marketing initiatives.

• Take ownership of marketing performance indicators, including pipeline contributions, campaign success, and ROI.

• Manage budget distribution among programs and channels, optimizing for efficiency and impact.

• Provide frequent insights and recommendations to revenue leadership.

• Act as a liaison among marketing, partnerships, sales, and enablement to ensure cohesive execution.

• Collaborate with teams at 3Cloud and Cognizant to create cohesive and effective campaigns.

• Support essential marketing operations, including processes, tools, and reporting schedules.

• Ensure the practical application of brand standards across all marketing materials.

• Implement go-to-market strategies aligned with Microsoft services, priority industries, and sales initiatives in collaboration with revenue leadership.

• Work with Microsoft and Cognizant channel teams to activate joint campaigns, co-selling efforts, and marketplace opportunities.

• Align marketing initiatives with partner priorities and field engagement models to maximize pipeline effectiveness.

• Collaborate with sales, partnerships, and delivery teams to execute coordinated, market-facing initiatives.

• Convert offerings into clear, differentiated messaging, positioning, and value propositions.

• Develop collateral, use cases, and sales enablement materials to support pipeline generation and deal progression.

• Assist in packaging and promoting services that align with Microsoft and key industry sectors.

• Ensure consistency and clarity of solution messaging across all channels and campaigns.

• Lead the strategy and execution of events (partner-led, hosted, and industry) to drive pipeline and strengthen partnerships.

• Align event investments with the priorities of Microsoft, Cognizant, and sales.

• Measure event ROI and integrate insights into future planning.

• Oversee the execution of multi-channel campaigns that promote awareness, engagement, and qualified pipeline.

• Support account-based marketing initiatives aligned with enterprise account priorities and territorial strategies.

• Track, analyze, and optimize campaign performance based on pipeline contributions and conversion metrics.

• Operationalize repeatable campaign motions and go-to-market strategies to support solution and industry growth.

⛳️ Requirements

• Over 10 years of B2B marketing experience, preferably in technology, cloud, or professional services.

• Bachelor’s degree in Marketing, Business, or a related field is preferred.

• Experience in supporting consulting or services-based organizations is strongly preferred.

• Proven experience in people management and leading teams in a matrixed environment.

• Demonstrated capability to execute integrated marketing campaigns that drive pipeline in collaboration with sales.

• Experience working within partner ecosystems (e.g., Microsoft, Cognizant, or similar alliances).

• Strong collaboration and stakeholder management skills in a matrixed environment.

• Experience in solution marketing, including messaging, positioning, and sales enablement.

• Proficient in marketing analytics, CRM, and automation tools (e.g., Salesforce, HubSpot, Marketo).

• Proven ability to manage multiple priorities and drive execution in a fast-paced environment.

🏝️ Benefits

• Flexible work location with a virtual-first approach to work!

• 401(K) with a match up to 50% of your 6% contributions of eligible pay.

• Generous PTO with a minimum of 15 days, in addition to 9 paid company holidays and 2 floating personal days.

• Two medical plan options allowing you to choose what works best for you!

• Option for vision and dental coverage.

• 100% employer-paid coverage for life and disability insurance.

• Paid leave for both birth parents and non-birth parents.

• Options for Healthcare FSA, HSA, and Dependent Care FSA.

• $67.00 monthly tech and home office allowance.

• Eligibility for utilization and/or discretionary bonus based on role.

• Employee Assistance Program to assist with everyday challenges.