Senior Director, Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the paid acquisition strategy across SEM, paid social, programmatic/display, OLV/OTT, and affiliate channels.

• Develop and implement a paid marketing roadmap with defined targets, KPIs, and accountability for ROI.

• Discover and activate new platforms and methods, including partnerships, affiliates, and external demand sources.

• Work alongside Brand and Creative teams to expedite testing across messaging, target audiences, and creative assets.

• Collaborate with Finance on growth planning, acquisition objectives, budgeting, and payback analysis.

• Align strategies for patient and provider growth to avoid channel cannibalization and harness network effects.

• Manage lifecycle channels throughout the entire customer journey.

• Collaborate with Product and Engineering to enhance conversion quality.

• Lead decisions on build-vs-buy for marketing technology and channel infrastructure.

• Own measurement frameworks that include incrementality testing, Media Mix Modeling, and comprehensive reporting.

• Establish measurement frameworks that comply with HIPAA and federal/state data privacy regulations.

• Recruit, mentor, and lead a high-performing technical team across both paid and organic marketing.

• Provide strategic advice to senior leadership regarding growth strategies, investment choices, and marketplace dynamics.

⛳️ Requirements

• Over 10 years of experience in performance marketing, demand generation, or leadership in growth marketing.

• Proven success in scaling acquisition programs with substantial spending levels.

• Experience in recruiting and managing growth marketing teams of 10 or more individuals.

• Background in implementing AI-forward or AI-native marketing strategies and tools.

• Practical experience in conducting structured experiments and A/B testing.

• Ability to leverage insights for campaign optimization and the creation of repeatable playbooks.

• Understanding of consumer growth dynamics.

• Proven track record in leading a full-funnel strategy and surpassing targets.

• Strong expertise in martech and attribution, including build-vs-buy decisions, incrementality testing, Media Mix Modeling, and privacy-compliant measurement.

• Skilled at translating complex performance marketing concepts for executives, boards, and non-expert stakeholders.

🏝️ Benefits

• We operate as a remote-first company.

• Health insurance options via Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans.

• 401K plan managed by ADP.

• Lifestyle Spending Account for health, wellness, and family care expenses.

• Monthly stipend for co-working space memberships.

• Monthly stipend for work-from-home expenses.

• Financial wellness resources available through Northstar.

• Pet discount program available through United Pet Care.

• Financial rewards and perks through PerkSpot.

• Employee Assistance Program (EAP) access via Aetna.

• One-time stipend to establish your home office.

• Comprehensive family and medical leave plans.

• 12 paid holidays and 1 Alma Give Back Day.

• Flexible paid time off (PTO).