Senior Director, Growth Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Responsible for the strategy, performance, and leadership of four key teams: MAT (Marketing Automation), CRO (Conversion Rate Optimization), Marketing Analytics, and Marketing AI.

• Lead and Develop Teams: Manage and enhance a high-performing global team across MAT, CRO, AI, and Data, promoting collaboration, accountability, and innovation.

• Growth Strategy: Formulate and implement global growth strategies that align with Lightspeed’s business objectives across various markets and sectors.

• Data-Driven Optimization: Propel the use of experimentation and data analytics to refine lead generation, lead scoring, conversion funnels, and retention initiatives.

• Marketing Automation: Oversee the global marketing technology stack and automation strategy to guarantee scalable and efficient campaign execution.

• Conversion Rate Optimization: Direct CRO initiatives across web properties, working in partnership with UX, design, and content teams to continuously test and enhance user journeys.

• Marketing AI: Collaborate closely with the Information Systems (IS) team to devise innovative methods to utilize AI for greater marketing effectiveness and efficiency, including working alongside various sales teams.

• Performance Tracking: Team up with our Data Office to establish KPIs, develop dashboards, and foster a culture centered around performance measurement and ongoing improvement.

• Stakeholder Collaboration: Engage cross-functionally with regional leaders, product teams, and revenue operations to synchronize on growth priorities and execution strategies.

• Innovation & Experimentation: Create a robust experimentation framework and instill a test-and-learn culture across all teams under your supervision.

⛳️ Requirements

• 12+ years of experience in growth marketing, digital marketing, performance marketing, marketing operations, marketing technology, systems design, data analytics, or leadership in web/digital experiences, preferably in a global SaaS context.

• 7+ years of experience in leading large, cross-functional, and distributed remote teams.

• Demonstrated success in managing or scaling Marketing Automation/AI, CRO, and/or Data teams.

• Profound understanding of contemporary marketing tech stacks (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay (CMS, CDPs)).

• Strong analytical mindset with a proven history of utilizing data to enhance marketing performance.

• Experience in high-growth, fast-paced environments and a strong enthusiasm for experimentation and continuous improvement.

• Exceptional communication and leadership abilities, complemented by a collaborative, global perspective.

• Fluency in English is a requirement for this role.

🏝️ Benefits

• Lightspeed does not accept unsolicited agency resumes.

• Lightspeed is a proud equal opportunity employer and is committed to fostering an inclusive and barrier-free workplace.

• Accommodations are available upon request for candidates participating in all aspects of the selection process.

• For a glimpse into our world, check out our career page here.