Senior Director, Global Marketing – Downstream

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement go-to-market strategies and programs aimed at achieving commercial objectives, business goals, and enhancing market share.

• Formulate and execute commercialization plans for both new and existing products.

• Provide differentiated value that aligns with the strategic objectives of the brand.

• Create and implement downstream marketing initiatives targeted at specific customer audiences.

• Design branded digital, social media, and print campaigns.

• Establish and execute support processes for distributors and subsidiaries that ensure compliant and brand-aligned messaging globally.

• Manage the downstream marketing budget, monitor ROI, analyze and report on KPI performance, and optimize spending across channels.

• Collaborate with upstream marketing and other departments on marketing initiatives for new products and services.

• Develop training programs and create medical educational content along with customer resources in partnership with internal teams and external stakeholders.

• Create tools and programs for sales enablement that support customer engagement, acquisition, conversion, and retention.

• Act as the digital voice of the product and enhance demand-generation strategies across channels.

• Track brand performance and conduct market research and analysis.

• Advocate for products within the organization and the aesthetic community.

• Build customer relationships and gather field and market insights to refine messaging, segmentation, and operational strategies.

• Provide internal thought leadership and remain updated on medical aesthetics trends through field engagement, research, advisory boards, congresses, and associations.

• Oversee a team of 3-5 individuals.

• Report directly to the Chief Product Officer.

⛳️ Requirements

• 5-7 years of marketing experience demonstrating a successful track record in the medical aesthetic device industry.

• Bachelor’s degree in business or marketing.

• Proven experience in brand and product marketing.

• Knowledge of omni-channel marketing and digital strategies.

• Experience in managing personnel and external resources.

• Mandatory experience in both B2B and B2C environments.

• Ability and willingness to transition between hands-on tasks and strategic planning.

• Skill in distilling data into actionable insights and understanding metric-driven marketing.

• Capability to navigate ambiguity and meet tight deadlines in a dynamic environment.

• Strong interpersonal and presentation skills, with the ability to collaborate cross-functionally.

• Effective communication skills with both technical and non-technical audiences.

• Positive attitude, team-oriented, hands-on, and creative approach.

• Self-directed learner with a flexible disposition.

• Willingness to travel 25% of the time.

🏝️ Benefits

• Comprehensive benefits package available from Day 1.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• RRSP matching.

• Commitment to equal opportunity, diversity, and inclusion.

• Disability accommodations provided throughout the recruitment process.

• Abundant opportunities for growth.

• Encouragement of innovation.

• A culture that offers best-in-class offerings.