Senior Director, Field Marketing – AMS

📋 Description

• Take ownership of the Americas field marketing strategy, ensuring alignment with enterprise revenue objectives, pipeline gaps, and regional sales priorities.

• Lead the team focused on field marketing, regional initiatives, and partner marketing throughout the Americas.

• Establish success metrics and accountability measures, including pipeline contribution, coverage, and deal acceleration.

• Set up regular performance reviews and pipeline inspections with Sales to quickly identify and address gaps.

• Position Field Marketing Managers and Partner Marketing Managers as key strategic marketing partners for Sales and Partners.

• Collaborate closely with Americas Sales leadership on territory planning, account prioritization, pipeline assessments, and forecast alignment, sharing responsibility for go-to-market planning and ensuring accountability for results.

• Design and implement scalable go-to-market programs, including executive events, regional campaigns, and partner-led initiatives customized for the Americas markets.

• Develop repeatable field marketing programs and execution frameworks that can scale across the Americas.

• Manage the North America budget allocation, prioritize investments, and maintain accountability for ROI across field programs.

• Establish foundational operating cadences, reporting standards, and performance management linked to pipeline and revenue outcomes.

• Drive change through evolving operating models, new processes, and shifting expectations within Marketing and Sales teams.

• Ensure consistent execution while providing flexibility to meet country- and market-specific needs.

• Foster a culture of inclusivity, valuing the unique strengths individuals bring to the team to enhance engagement and development opportunities.

• Represent Americas Field Marketing in global planning, executive forums, and cross-functional leadership reviews, bringing regional insights to shape global strategy.

• Perform other duties as assigned.

⛳️ Requirements

• Over 12 years of B2B marketing experience, including senior leadership roles that support enterprise sales initiatives.

• Proven success in building and scaling field marketing teams, programs, and operational models.

• Demonstrated ability to drive pipeline creation, acceleration, and revenue impact in complex, multi-stakeholder buying environments.

• Experience managing multi-layered field marketing teams across regions, ideally including North America and LATAM, in markets with varying go-to-market maturity.

• Strong data-driven approach with experience utilizing Salesforce and Tableau or similar platforms for executive reporting.

• Capability to navigate ambiguity, competing priorities, and evolving strategies while sustaining momentum and accountability.

• Exceptional executive presence and cross-functional leadership abilities.

• B2B SaaS experience is highly preferred.

• Willingness to travel within Australia and to other international locations as required.

🏝️ Benefits

• Employer-subsidized medical, vision, and dental coverage for full-time employees.

• 401k Match to assist you in saving for your future (50% of your contribution up to the first 6% of your eligible pay).

• Monthly stipend to enhance your work and productivity.

• Flexible Time Away Program, along with Sick Time Off.

• US employees automatically receive coverage under Smartsheet-sponsored life insurance, short-term, and long-term disability plans.

• US employees enjoy 12 paid holidays each year.

• Up to 24 weeks of Parental Leave.

• A personal paid Volunteer Day to give back to our community.

• Opportunities for professional growth and development, including access to Udemy online courses.

• Company-funded perks, including a counseling membership, local retail discounts, and your personal Smartsheet account.

• Teleworking options available from any registered location in the U.S. (role specific).